Managing Innovation, 6/e (Wiley Custom)(Paperback)
暫譯: 創新管理，第6版 (Wiley Custom)(平裝本)
Joe Tidd , John R. Bessant
- 出版商: Wiley
- 出版日期: 2018-06-01
- 定價: $1,320
- 售價: 9.8 折 $1,294
- 語言: 英文
- 頁數: 602
- ISBN: 1119923859
- ISBN-13: 9781119923855
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相關主題
商品描述
本書序言
●Fully updated coverage of the latest research and practice in the field
●Expanded coverage of business model innovation, open innovation, user innovation, and crowd-sourcing, service, and social innovation
本書特色
●"Research Notes" support a strong empirical approach to the understanding and practice of innovation management
●"Views from the Front Line" connect the experiences and challenges of real-world managers to the concepts discussed in the text
●Emphasizes application over theory, providing practical, tested processes, models, and tools
●Multimedia supplements including video and podcast material provide additional perspective
●Interactive innovation tools and exercises reinforce critical concepts
商品描述(中文翻譯)
本書序言
● 完整更新最新研究與實務的涵蓋範圍
● 擴展對商業模式創新、開放創新、使用者創新、群眾外包、服務及社會創新的涵蓋範圍
本書特色
● “研究筆記”支持對創新管理的理解與實踐採取強有力的實證方法
● “前線觀點”將真實世界管理者的經驗與挑戰與文本中討論的概念連結起來
● 強調應用而非理論，提供實用的、經過驗證的流程、模型和工具
● 包含視頻和播客材料的多媒體補充資料提供額外的視角
● 互動式創新工具和練習加強關鍵概念
目錄大綱
1 Innovation – What It Is and Why It Matters
2 Innovation as a Core Business Process
3 Building the Innovative Organization
4 Developing an Innovation Strategy
5 Sources of Innovation
6 Search Strategies for Innovation
7 Innovation Networks
8 Decision Making Under Uncertainty
9 Making the Innovation Case
10 Creating New Products and Services
11 Exploiting Open Innovation and Collaboration
12 Promoting Entrepreneurship and New Ventures
13 Capturing the Business Value of Innovation
14 Capturing Social Value
15 Capturing Learning from Innovation
目錄大綱(中文翻譯)
1 Innovation – What It Is and Why It Matters
2 Innovation as a Core Business Process
3 Building the Innovative Organization
4 Developing an Innovation Strategy
5 Sources of Innovation
6 Search Strategies for Innovation
7 Innovation Networks
8 Decision Making Under Uncertainty
9 Making the Innovation Case
10 Creating New Products and Services
11 Exploiting Open Innovation and Collaboration
12 Promoting Entrepreneurship and New Ventures
13 Capturing the Business Value of Innovation
14 Capturing Social Value
15 Capturing Learning from Innovation
