Management Information Systems: Concepts and Applications, 4/e (Paperback)
R. Kelly Rainer , Brad Prince , Hugh J. Watson
- 出版商: Wiley
- 出版日期: 2016-09-30
- 定價: $1,480
- 售價: 9.8 折 $1,450
- 語言: 英文
- 頁數: 542
- ISBN: 111992345X
- ISBN-13: 9781119923459
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商品描述
The 4th Edition of Management Information Systems promotes active learning like no other text in the market. Each chapter is comprised of tightly coupled concepts and section-level student activities that transport your students from passively learning about IS to doing IS in a realistic context. The integration of Microsoft Excel and Access exercises at the end of every chapter enables students to practice their Microsoft application skills in the context of the chapter material.
目錄大綱
Chapter 1 Introduction to Information Systems
Chapter 2 Organizational Strategy, Competitive Advantage, and Information Systems
Chapter 3 Data and Knowledge Management
Chapter 4 Telecommunications and Networking
Chapter 5 Business Analytics
Chapter 6 Ethics and Privacy
Chapter 7 Information Security
Chapter 8 Social Computing
Chapter 9 E-Business and E-Commerce
Chapter 10 Wireless, Mobile Computing, and Mobile Commerce
Chapter 11 Information Systems within the Organization
Chapter 12 Customer Relationship Management
Chapter 13 Supply Chain Management
Chapter 14 Acquiring Information Systems and Applications
Plug IT In 1 Business Processes and Business Process Management
Plug IT In 2 Hardware and Soft ware
Plug IT In 3 Fundamentals of Relational Database Operations
Plug IT In 4 Cloud Computing
Plug IT In 5 Artificial Intelligence
Plug IT In 6 Project Management
Plug IT In 7 Protecting Your Information Assets
