Step Into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy
暫譯: 進入元宇宙：沉浸式網際網路如何解鎖萬億美元的社會經濟
Rijmenam, Mark Van
商品描述
An incisive glimpse into the future of the internet
In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet.
In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers:
- Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives.
- Explorations of the enormous--and largely untapped--potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate.
- Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law.
A fascinating read you won't be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.
商品描述(中文翻譯)
對未來網際網路的深刻洞察
在進入元宇宙：沉浸式網際網路如何解鎖萬億美元的社會經濟一書中，未來科技策略家、企業家及思想領袖馬克·范·瑞門南博士（Dr. Mark van Rijmenam）提供了一場驚人的深入討論，探討隨著實體世界與數位世界融合進入元宇宙，我們所知的世界將如何根本改變，並影響人們、公司和社會的日常體驗。作者描繪了商業領袖、消費者、監管機構、政策制定者及其他元宇宙利益相關者在導航未來網際網路時所面臨的非凡機遇與挑戰。
在元宇宙中，你可以成為你想成為的人，身處你想身處的地方，而公司和消費者僅受限於他們自己的創造力，來探索如何從沉浸式網際網路中獲益。這本書對於從虛擬角色、身份和數位時尚到非同質化代幣（NFTs）、區塊鏈及元宇宙經濟等議題提供了引人入勝的評論，並且還提供了：
- 討論如果我們想要限制大型科技公司對我們的身份、數據和生活的控制，開放且可互操作的元宇宙在網路3.0範式下的重要性。
- 探索元宇宙娛樂的巨大潛力，這些潛力在遊戲、音樂、媒體和體育等領域尚未被充分開發，以及品牌如何以新穎的方式與客戶互動，數位雙胞胎將如何改變我們的工作和創新方式。
- 考量與始終在線的沉浸式網際網路相關的危險，包括數據洩露、虛擬角色冒名頂替、心理健康問題、企業和國家監控，以及對元宇宙法律的需求。
這是一本讓你無法放下的迷人讀物，進入元宇宙適合所有在數位轉型或執行中扮演角色的高管、經理及其他商業領袖。對於任何對科技、網際網路和社會互動的未來感興趣的人來說，這也是一個無價的資源。
作者簡介
Mark van Rijmenam, PhD, is The Digital Speaker. He is a future tech strategist who thinks about how emerging technologies change organisations, society and the metaverse. Van Rijmenam is an international keynote speaker, 4x author and entrepreneur.
作者簡介(中文翻譯)
馬克·范·瑞門南 (Mark van Rijmenam), 博士 是數位演講者。他是一位未來科技策略家，思考新興技術如何改變組織、社會和元宇宙。范·瑞門南是一位國際主題演講者、四次著作的作者及企業家。
