The Conversion Code: Stop Chasing Leads and Start Attracting Clients
暫譯: 轉換密碼：停止追逐潛在客戶，開始吸引客戶

Name: The Conversion Code: Stop Chasing Leads and Start Attracting Clients
Price: 1159 TWD
Availability: OnlineOnly
Author: Smith, Chris
ISBN: 1119875803

Smith, Chris

出版商: Wiley
出版日期: 2022-05-03
售價: $1,220
貴賓價: 9.5 折 $1,159
語言: 英文
頁數: 288
裝訂: Hardcover - also called cloth, retail trade, or trade
ISBN: 1119875803
ISBN-13: 9781119875802
相關分類: 行銷/網路行銷 Marketing

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商品描述

The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses.

In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube and Instagram, while also studying the most effective sales techniques, tools, and scripts.

In this book, you'll learn to:

Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales
Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales
Stop chasing leads and start attracting clients with amazing marketing and clever ads
Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever
Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold

An invaluable reference and easy to follow guide for real estate agents, loan officers, SaaS and small businessescompeting in the hyper-competitive online environment. The Conversion Code, Second Edition, is also a fantastic resource for sales leaders, marketing managers, business owners and anyone else with a team who is responsible for growing revenue.

商品描述(中文翻譯)

這本暢銷書的新版本專為房地產經紀人、貸款專員、SaaS 和小型企業而設。

在這次修訂中，The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster（第二版），數位行銷和潛在客戶轉換專家 Chris Smith 提供了對行銷和廣告策略的深入探討，這些策略成功地產生了更高質量的潛在客戶，並且更容易讓銷售人員轉換。Smith 研究並測試了最新和最受歡迎的平台，包括 TikTok、YouTube 和 Instagram，同時也研究了最有效的銷售技巧、工具和腳本。

在這本書中，您將學會：

提高您的潛在客戶轉換率，降低每個潛在客戶的成本，並改善您在行銷和銷售上的整體投資報酬率

從社交媒體生成無限的高質量潛在客戶，這些潛在客戶容易轉換為成交銷售

停止追逐潛在客戶，開始用驚人的行銷和巧妙的廣告吸引客戶

適應消費者隱私變化，這使得針對廣告和讓潛在客戶接聽電話變得比以往任何時候都更困難

以一種使您成為權威的方式區分您的品牌，並讓已經信服的人主動聯繫您

這是一本對於在競爭激烈的線上環境中競爭的房地產經紀人、貸款專員、SaaS 和小型企業來說，無價的參考資料和易於遵循的指南。The Conversion Code（第二版）也是銷售領導者、行銷經理、企業主以及任何負責增長收入的團隊成員的絕佳資源。

作者簡介

CHRIS SMITH is the Co-founder of Curaytor (an Inc. 500 fastest growing business) and he is one of the 4 best marketers under 40, according to the American Marketing Association. His book, The Conversion Code, is taught at colleges like Johns Hopkins University and he has been a guest lecturer at NYU.

Chris used the blueprint in this book to quickly grow his company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in AdWeek, Forbes, Fortune, and many other publications.

Previously, Chris worked for two billionaires, a billion-dollar publicly-traded company, and a startup that was acquired for nine figures. His first book, Peoplework, received endorsements from the CEO of Zappos and Gary Vaynerchuk, who wrote the foreword.