The Four Steps to the Epiphany: Successful Strategies for Products That Win
暫譯: 四步驟達成頓悟：成功產品的獲勝策略

Blank, Steve

The Four Steps to the Epiphany: Successful Strategies for Products That Win
  • 出版商: Wiley
  • 出版日期: 2020-03-17
  • 售價: $1,660
  • 貴賓價: 9.5 折 $1,577
  • 語言: 英文
  • 頁數: 384
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1119690358
  • ISBN-13: 9781119690351

    • 海外代購書籍(需單獨結帳)

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商品描述

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.
Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.
Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.Essential reading for anyone starting something new.


The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

商品描述(中文翻譯)

暢銷經典之作，啟發了萬千創業公司和新企業冒險的《四步驟到頓悟》是有史以來最具影響力和實用性的商業書籍之一。《四步驟到頓悟》開創了精實創業（Lean Startup）方法論，首次提出創業公司並不是大型公司的縮小版，而新企業與現有企業是不同的。創業公司尋找商業模式，而現有公司則執行這些模式。

本書提供了實用且經過驗證的四步驟客戶開發過程，幫助尋找商業模式，並深入探討為何某些創業公司能夠成功，而另一些則不得不出售家具。與其盲目執行計劃，《四步驟》幫助揭示產品和商業計劃中的缺陷，並在它們變得昂貴之前進行修正。快速迭代、客戶反饋、測試假設等概念在本書中都有詳細說明。

本書充滿了具體的例子，告訴你該做什麼、如何做以及何時做，將使你獲得組織銷售、市場行銷和商業成功的新技能。如果你的組織正在啟動一個新企業，並且你在思考如何成功組織銷售、市場行銷和商業發展，你需要《四步驟到頓悟》。這是任何開始新事物的人必讀的書籍。

《四步驟到頓悟》最初由K&S Ranch Publishing Inc.出版，現在由Wiley發行。封面、設計和內容與之前的版本相同，應不被視為新版本或更新產品。

作者簡介

About the author: A retired eight-time serial entrepreneur-turned-educator and author, Steve Blank has changed how startups are built and how entrepreneurship is taught. His 2012 Startup Owner's Manual is driving startups of all steps to achieve success.

Steve's Lean LaunchPad class at Stanford, Berkeley, and Columbia has redefined how entrepreneurship is taught; and his Innovation Corps class for the National Science Foundation forever changed how the U.S. commercializes science. His articles regularly appear in The Wall Street Journal, Forbes, Fortune, The Atlantic, and Huffington Post.

作者簡介(中文翻譯)

關於作者：史蒂夫·布蘭克（Steve Blank）是一位退休的八次創業家，轉型為教育者和作者，他改變了創業公司的建立方式以及創業教育的教學方式。他於2012年出版的《創業者手冊》（Startup Owner's Manual）幫助各階段的創業公司實現成功。

史蒂夫在史丹佛大學、加州大學伯克利分校和哥倫比亞大學的精益啟動課程（Lean LaunchPad）重新定義了創業教育的方式；而他為美國國家科學基金會（National Science Foundation）開設的創新團隊課程（Innovation Corps）則永遠改變了美國科學商業化的方式。他的文章經常出現在《華爾街日報》（The Wall Street Journal）、《福布斯》（Forbes）、《財富》（Fortune）、《大西洋月刊》（The Atlantic）和《哈芬登郵報》（Huffington Post）等媒體上。

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