The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods
Lewrick, Michael, Link, Patrick, Leifer, Larry
- 出版商: Wiley
- 出版日期: 2020-04-14
- 定價: $1,225
- 售價: 9.0 折 $1,103
- 語言: 英文
- 頁數: 320
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1119629195
- ISBN-13: 9781119629191
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相關分類:
產品經理、管理與領導 Management-leadership、Design Pattern
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相關主題
商品描述
How to use the Design Thinking Tools
A practical guide to make innovation happen
The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, templates, and images help you implement each tool or method.
- Quickly and comprehensively familiarize yourself with the best design thinking tools
- Select the appropriate warm-ups, tools, and methods
- Explore new avenues of thinking
- Plan the agenda for different design thinking workshops
- Get practical application tips
The Design Thinking Toolbox help innovators master the early stages of the innovation process. It's the perfect complement to the international bestseller The Design Thinking Playbook.
商品描述(中文翻譯)
《如何使用設計思考工具》
《實踐創新的實用指南》
《設計思考工具箱》解釋了最重要的工具和方法，以實踐設計思考。根據對設計思考使用情況進行的最大型國際調查，這本書由全球設計思考社群的專家分別描述了最受歡迎的方法，每個方法佔用四頁。如果您參與創新、領導或設計工作，這些工具是您所需要的。簡單的指示、專家建議、模板和圖像將幫助您實施每個工具或方法。
- 快速且全面地熟悉最佳的設計思考工具
- 選擇適當的熱身活動、工具和方法
- 探索新的思維途徑
- 為不同的設計思考工作坊計劃議程
- 獲得實用的應用技巧
《設計思考工具箱》幫助創新者掌握創新過程的早期階段。它是國際暢銷書《設計思考遊戲手冊》的完美補充。
作者簡介
Michael Lewrick (Zurich, Switzerland) holds an MBA and PhD from Stanford, and is Head of Deloitte Labs. His research interests centers on the management issues related to the design, development and commercialization of technological and business model innovation.
Patrick Link (Switzerland) is a lecturer at the University of Applied Science in Lucerne, Switzerland, teaching product management, marketing and collaboration management. He has12 years of practical experience as head of product management and in strategic planning, market analysis, strategic projects and as process engineer and project leader.
Larry Leifer (Palo Alto, CA) is a professor of engineering at Stanford University and has been a key contributor to the design thinking movement in Silicon Valley and globally, though teaching and consulting, and through the world-renowned design firm IDEO, which was founded by one of his students. Larry's design thinking work is focused on tools to help design teams understand, support, and improve design practice and theory.
作者簡介(中文翻譯)
Michael Lewrick（瑞士蘇黎世）擁有斯坦福大學的MBA和博士學位，並擔任德勤實驗室的負責人。他的研究興趣集中在與技術和商業模式創新的設計、開發和商業化相關的管理問題上。
Patrick Link（瑞士）是瑞士盧塞恩應用科學大學的講師，教授產品管理、市場營銷和協作管理。他擁有12年的實踐經驗，曾擔任產品管理主管，並在戰略規劃、市場分析、戰略項目以及工藝工程師和項目負責人方面有豐富經驗。
Larry Leifer（加州帕羅奧圖）是斯坦福大學的工程學教授，他在矽谷和全球設計思維運動中扮演了重要角色，通過教學和咨詢以及由他的學生創辦的世界知名設計公司IDEO。Larry的設計思維工作集中在幫助設計團隊理解、支持和改進設計實踐和理論的工具上。
