Design Thinking for Dummies

Challenge your creativity methodsDesign thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach. Design Thinking For Dummies provides a jump-start to get you and your organization on the path to new creativity. Written by a pair of design thinking thought leaders who've applied these steps to large organizations, this book helps you through the design thinking cycle and shows how it can help any industry.

Inside...

- Adopting a design thinking mindset
- Building creative environments
- Facilitating design thinking workshops
- Working through the design thinking cycle
- Implementing your solutions
- Applying design thinking to business
- Building a design thinking toolbox
- Tips for transforming your organization