Thank You for Disrupting: The Disruptive Business Philosophies of the World's Great Entrepreneurs
暫譯: 感謝你的顛覆:全球偉大企業家的顛覆性商業哲學
Dru, Jean-Marie
- 出版商: Wiley
- 出版日期: 2019-06-12
- 售價: $1,220
- 貴賓價: 9.5 折 $1,159
- 語言: 英文
- 頁數: 256
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1119575656
- ISBN-13: 9781119575658
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相關主題
商品描述
The business ideas and innovation philosophies of the world's great entrepreneurs--for anyone to implement in any business
Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements. Nor is it about their charisma, personal trials, or their place in popular culture. We have all heard or read about them already. This book is about the entrepreneur, the thinker. It is about the grand ideas, the disruptive thoughts, the innovative underpinnings and business philosophies that gave rise to their achievements.
Thank You For Disrupting: The Disruptive Business Philosophies of The World's Great Entrepreneurs examines 20 of the most significant business leaders of our time. Author Jean-Marie Dru, himself a disruptor who coined the term decades ago, explains not only the impact these leaders have had on their own companies, but also their immense influence on the business world as a whole. Each chapter is replete with in-depth analyses, insightful comments, and personal observations from the author, including discussions covering the experimentation and platforms of Jeff Bezos, to the recruitment policies and core values of Sergey Brin and Larry Page, to the complete CSR and company activism of Paul Polman, and many more. Illustrating how the vision of a disruptive innovator can reach far beyond his or her company, this engaging book encourages and inspires readers to become disruptors in in their own businesses.
The Disruptive Business Philosophies of The World's Great Entrepreneurs is a must-read for anyone interested in the why and how behind the most significant and influential business achievements of our time.
商品描述(中文翻譯)
世界偉大企業家的商業理念與創新哲學——任何人都可以在任何商業中實施
史蒂夫·喬布斯 (Steve Jobs)、傑夫·貝佐斯 (Jeff Bezos)、拉里·佩奇 (Larry Page)、謝爾蓋·布林 (Sergey Brin)、張瑞敏 (Zhang Ruimin)、馬克·貝尼奧夫 (Marc Benioff)。關於世界偉大企業家的文字已經寫了數百萬字。本書並不是在描述他們的成就,也不是關於他們的魅力、個人考驗或在流行文化中的地位。我們都已經聽說或閱讀過他們的故事。本書關注的是企業家,思考者。它探討的是那些偉大的理念、顛覆性的思想、創新的基礎和商業哲學,這些都促成了他們的成就。
感謝你們的顛覆:世界偉大企業家的顛覆性商業哲學探討了我們這個時代20位最重要的商業領袖。作者讓-馬里·德魯 (Jean-Marie Dru),他自己也是一位顛覆者,幾十年前創造了這個術語,不僅解釋了這些領導者對自己公司的影響,還闡述了他們對整個商業世界的巨大影響。每一章都充滿了深入的分析、富有洞察力的評論和作者的個人觀察,包括對傑夫·貝佐斯的實驗和平台的討論、謝爾蓋·布林和拉里·佩奇的招聘政策和核心價值觀、保羅·波爾曼 (Paul Polman) 的完整企業社會責任 (CSR) 和公司行動主義等。這本引人入勝的書籍展示了顛覆性創新者的願景如何超越他或她的公司,鼓勵並激勵讀者在自己的商業中成為顛覆者。
世界偉大企業家的顛覆性商業哲學是任何對我們這個時代最重要和最具影響力的商業成就的為什麼和如何感興趣的人的必讀之作。
作者簡介
Jean-Marie Dru (www.tbwa.com) is Chairman of TBWA Agency Network, one of the world's largest advertising agency networks, with 12,000 employees in 300 offices, in 97 countries. He is the author of "Disruption" and "Beyond Disruption" and trademarked the term and the related methodology in the late '90s before it became part of the global business vocabulary. In 2008, Jean-Marie was awarded the French Legion of Honor award for his long-lasting contribution to the advertising industry and to the business world.
作者簡介(中文翻譯)
Jean-Marie Dru (www.tbwa.com) 是 TBWA 廣告代理商網絡的主席,該網絡是全球最大的廣告代理商網絡之一,擁有 12,000 名員工,遍布 97 個國家的 300 個辦公室。他是《Disruption》和《Beyond Disruption》的作者,並在 90 年代末將這個術語及相關方法論註冊為商標,這在其後成為全球商業詞彙的一部分。2008 年,Jean-Marie 因其對廣告業和商業界的長期貢獻而獲得法國榮譽軍團獎。