Goliath's Revenge: How Established Companies Turn the Tables on Digital Disruptors
暫譯: 巨人之復仇：成熟企業如何反擊數位顛覆者
Hewlin, Todd, Snyder, Scott A.
- 出版商: Wiley
- 出版日期: 2019-02-12
- 售價: $1,250
- 貴賓價: 9.5 折 $1,188
- 語言: 英文
- 頁數: 288
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1119541875
- ISBN-13: 9781119541875
海外代購書籍(需單獨結帳)
相關主題
商品描述
Harness your company's incumbent advantages to win the digital disruption game
Goliath's Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind.
Periods of intense change provide remarkable opportunities. Goliath's Revenge delivers an insider's view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company's scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader.
Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment.
- Learn the six new rules that separate winners from losers in the age of digital disruption
- Prioritize your innovation investments to rebuild your competitive moat
- Employ smart cannibalization to defend your core business
- Deliver step-change customer outcomes to grow into adjacent markets
- Reframe your purpose and make talent the centerpiece of your digital innovation strategy
Goliath's Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success.
商品描述(中文翻譯)
利用公司現有優勢贏得數位轉型競賽
巨人的復仇是一本實用指南，幫助成熟公司的高層主管和有志於成為領導者的人士運用矽谷的策略，並利用數位轉型的機會。人工智慧、機器人技術、物聯網、區塊鏈和沉浸式體驗等技術正在改變各行各業的競爭基礎。新的競爭者不斷出現，而傳統競爭者則逐漸落後。
在劇烈變革的時期，提供了非凡的機會。巨人的復仇提供了內部人士的視角，展示了通用汽車、NASA、天氣頻道、日立、萬事達卡、寶僑、賓州醫學中心、探索頻道和思科等行業領導者如何加速創新、培養新技能，並自我顛覆，以在這個後數位時代中變得更強大。學習如何利用公司的規模、覆蓋範圍、數據和專業知識，推出突破性的產品，以抵禦攻擊者並確保未來成為行業領導者的地位。
本書利用真實的成功案例和建議，展示了如何重新調整商業模式、重設人才發展優先事項，並重新奪回因數位準備競爭者而失去的市場份額。作者根據在數位轉型、領導力發展和戰略規劃方面的豐富經驗，展示了成熟公司如何從防守轉向進攻，以在這個新的數位環境中蓬勃發展。
- 了解在數位轉型時代中，贏家與輸家的六條新規則
- 優先考慮創新投資，以重建競爭護城河
- 運用智慧的自我侵蝕來保護核心業務
- 提供顯著的客戶成果，以進入相鄰市場
- 重新定義你的使命，並使人才成為數位創新策略的核心
巨人的復仇是小型、中型和大型組織中商業領導者和創新者必讀的書籍，幫助他們在數位轉型競賽中獲勝。本書幫助你重設公司策略和專業發展優先事項，以實現長期成功。
作者簡介
TODD HEWLIN is a Managing Director at TCG Advisors, the leading growth strategy firm in Silicon Valley, and a noted expert on digitization and business model innovation. He is co-author of Consumption Economics and B4B and a frequent speaker at major industry events.
SCOTT SNYDER is a Partner at Heidrick Consulting and a recognized thought leader on digital transformation and innovation. Scott is a Senior Fellow at the Wharton School, founded three start-ups, and held leadership roles at GE, Lockheed Martin, and Venture firm Safeguard.
作者簡介(中文翻譯)
**托德·休林**（TODD HEWLIN）是TCG Advisors的董事總經理，該公司是矽谷領先的成長策略公司，也是數位化和商業模式創新的知名專家。他是《消費經濟學》（Consumption Economics）和《B4B》的共同作者，並且經常在主要行業活動中發表演講。
**斯科特·斯奈德**（SCOTT SNYDER）是海德瑞克顧問公司的合夥人，也是數位轉型和創新的公認思想領袖。斯科特是沃頓商學院的高級研究員，創立了三家初創公司，並在通用電氣（GE）、洛克希德·馬丁（Lockheed Martin）和風險投資公司Safeguard擔任過領導職位。
