The Sentient Enterprise: The Evolution of Business Decision Making
暫譯: 感知企業：商業決策的演變

Ratzesberger, Oliver, Sawhney, Mohanbir, Davenport, Thomas H.

The Sentient Enterprise: The Evolution of Business Decision Making
  • 出版商: Wiley
  • 出版日期: 2017-10-16
  • 售價: $1,290
  • 貴賓價: 9.5 折 $1,226
  • 語言: 英文
  • 頁數: 176
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1119438861
  • ISBN-13: 9781119438861

    • 海外代購書籍(需單獨結帳)

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商品描述

Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry--and what they have been hearing about for some time is how the business needs to use data and analytics to their advantage. They continually hear the same issues, such as:

  • We're spending valuable meeting time wondering why everyone's data doesn't match up.
  • We can't leverage our economies of scale while remaining agile with data.
  • We need self-serve apps that let the enterprise experiment with data and accelerate the development process.
  • We need to get on a more predictive curve to ensure long-term success.

To really address the data concerns of today's enterprise, they wanted to find a way to help enterprises achieve the success they seek. Not as a prescriptive process--but a methodology to become agile and leverage data and analytics to drive a competitive advantage.

You know, it's amazing what can happen when two people with very different perspectives get together to solve a big problem. This evolutionary guide resulted from the a-ha moment between these two influencers at the top of their fields--one, an academic researcher and consultant, and the other, a longtime analytics practitioner and chief product officer at Teradata. Together, they created a powerful framework every type of business can use to connect analytic power, business practices, and human dynamics in ways that can transform what is currently possible.

商品描述(中文翻譯)

摩漢（Mohan）和奧利佛（Oliver）非常幸運，能夠深入了解各行各業中最大組織和機構所面臨的數據挑戰。他們聽到的主要問題是，企業需要如何利用數據和分析來獲取優勢。他們不斷聽到相同的問題，例如：

- 我們在會議中花費寶貴的時間，卻在想為什麼每個人的數據不一致。
- 我們無法在保持數據靈活性的同時，利用規模經濟。
- 我們需要自助應用程式，讓企業能夠實驗數據並加速開發過程。
- 我們需要走上更具預測性的曲線，以確保長期成功。

為了真正解決當今企業的數據問題，他們希望找到一種方法，幫助企業實現所追求的成功。這不是一個處方式的過程，而是一種方法論，旨在使企業靈活並利用數據和分析來驅動競爭優勢。

你知道，當兩個擁有截然不同觀點的人聚在一起解決一個重大問題時，會發生多麼驚人的事情。這本進化指南源於這兩位在各自領域頂尖的影響者之間的a-ha時刻——一位是學術研究者和顧問，另一位是長期的分析實踐者及Teradata的首席產品官。他們共同創建了一個強大的框架，任何類型的企業都可以利用它來將分析能力、商業實踐和人類動態連接起來，從而改變當前的可能性。

作者簡介

OLIVER RATZESBERGER is executive vice president and chief product officer of Teradata Corporation. Prior to Teradata, he spent seven years at eBay where he led their data warehouse and big data platform programs. He also has deep experience with open source startups. Ratzesberger joined Teradata in early 2013 as leader of the Teradata Research & Development software teams. As head of Teradata R&D, he now oversees a global organization including more than 1,900 technologists around the world.

MOHAN SAWHNEY is the McCormick Foundation Chair of Technology, Clinical Professor of Marketing and the Director, Center for Research in Technology & Innovation at the Kellogg School of Management at Northwestern University. Professor Sawhney is a globally recognized scholar, teacher, consultant and speaker in innovation, strategic marketing and new media. His research and teaching currently focuses on modern marketing, organic growth and business innovation. Professor Sawhney advises and speaks to Global 2000 firms and governments worldwide and has written six management books as well as dozens of influential articles in leading academic journals and managerial publications.

OLIVER RATZESBERGER is executive
vice president and chief product officer
of Teradata Corporation. Prior to Teradata,
he spent seven years at eBay where he led
their data warehouse and big data platform
programs. He also has deep experience
with open source startups. Ratzesberger
joined Teradata in early 2013 as leader
of the Teradata Research & Development
software teams. As head of Teradata R&D,
he now oversees a global organization
including more than 1,900 technologists
around the world.
MOHAN SAWHNEY is the McCormick
Foundation chair of technology, clinical
professor of marketing and the director,
Center for Research in Technology &
Innovation at the Kellogg School of
Management at Northwestern University.
Professor Sawhney is a globally recognized
scholar, teacher, consultant and speaker
in innovation, strategic marketing and new
media. His research and teaching currently
focuses on modern marketing, organic
growth and business innovation. Professor
Sawhney advises and speaks to Global
2000 firms and governments worldwide
and has written six management books
as well as dozens of influential articles in
leading academic journals and managerial
publications.

作者簡介(中文翻譯)

**OLIVER RATZESBERGER** 是 Teradata Corporation 的執行副總裁及首席產品官。在加入 Teradata 之前，他在 eBay 工作了七年，負責他們的數據倉庫和大數據平台計劃。他在開源初創公司方面也有豐富的經驗。Ratzesberger 於 2013 年初加入 Teradata，擔任 Teradata 研究與開發軟體團隊的領導者。作為 Teradata 研發部門的負責人，他目前負責一個全球組織，該組織擁有超過 1,900 名技術專家遍布全球。

**MOHAN SAWHNEY** 是麥考密克基金會技術主席、臨床市場營銷教授，以及西北大學凱洛格管理學院技術與創新研究中心的主任。Sawhney 教授是一位全球公認的學者、教師、顧問和創新、戰略市場營銷及新媒體的演講者。他的研究和教學目前專注於現代市場營銷、有機增長和商業創新。Sawhney 教授為全球 2000 家企業和各國政府提供建議和演講，並撰寫了六本管理書籍以及數十篇在領先學術期刊和管理出版物上發表的有影響力的文章。

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