Artificial Intelligence for Marketing: Practical Applications

Jim Sterne

  • 出版商: Wiley
  • 出版日期: 2017-08-14
  • 定價: $1,750
  • 售價: 9.0$1,575
  • 語言: 英文
  • 頁數: 368
  • 裝訂: Hardcover
  • ISBN: 1119406331
  • ISBN-13: 9781119406334
  • 相關分類: 人工智慧行銷/網路行銷 Marketing
  • 立即出貨 (庫存 < 4)

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商品描述

A straightforward, non-technical guide to the next major marketing tool

Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.

Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:

  • Speak intelligently about Artificial Intelligence and its advantages in marketing
  • Understand how marketers without a Data Science degree can make use of machine learning technology
  • Collaborate with data scientists as a subject matter expert to help develop focused-use applications
  • Help your company gain a competitive advantage by leveraging leading-edge technology in marketing

Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

商品描述(中文翻譯)

一本直接、非技術性的指南,介紹下一個重要的行銷工具

《Artificial Intelligence for Marketing》是一本專為行銷專業人士撰寫的機器學習入門書籍。這本書不會教你成為一名資料科學家,但它會解釋人工智慧和機器學習如何革新你公司的行銷策略,並教你如何最有效地使用它。在現代行銷中,數據和分析已成為基本要素,但這個領域不斷發展,資料科學家不斷開發新的演算法,那麼你該如何應對呢?行銷人員如何利用最新的資料科學發展來獲得優勢?這本書將引導你了解人工智慧的「必須知道」方面,包括自然語言處理、語音識別以及機器學習的威力,並教你如何在實際和戰術層面上充分利用這項技術。

簡單的插圖澄清了複雜的概念,案例研究展示了現實世界中的公司如何邁向更高層次。這本書直接、實用,無需數學知識,將幫助你:

- 聰明地談論人工智慧及其在行銷中的優勢
- 瞭解沒有資料科學學位的行銷人員如何利用機器學習技術
- 作為主題專家與資料科學家合作,協助開發專注應用程式
- 幫助你的公司通過利用領先技術在行銷中獲得競爭優勢

行銷和資料科學是兩個快速變動、動盪不安的領域,常常交叉;而這個交叉點是行銷專業人士獲取工具和方法,推動公司前進的地方。人工智慧和機器學習為更強大和高度精準的行銷策略提供了以數據為基礎的基礎,有效利用這些最新工具的公司將在市場上獲得好處。《Artificial Intelligence for Marketing》提供了一個非技術性的速成課程,幫助你保持領先。