Introduction to Quantitative Methods in Business: With Applications Using Microsoft Office Excel(Hardcover)

Bharat Kolluri, Michael J. Panik, Rao N. Singamsetti

  • 出版商: Wiley
  • 出版日期: 2016-08-01
  • 售價: $4,610
  • 貴賓價: 9.5$4,380
  • 語言: 英文
  • 頁數: 320
  • 裝訂: Hardcover
  • ISBN: 1119220971
  • ISBN-13: 9781119220978
  • 相關分類: Excel
  • 海外代購書籍(需單獨結帳)

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商品描述

A well-balanced and accessible introduction to the elementary quantitative methods and Microsoft® Office Excel® applications used to guide business decision making

Featuring quantitative techniques essential for modeling modern business situations, Introduction to Quantitative Methods in Business: With Applications Using Microsoft® Office Excel® provides guidance to assessing real-world data sets using Excel. The book presents a balanced approach to the mathematical tools and techniques with applications used in the areas of business, finance, economics, marketing, and operations.

The authors begin by establishing a solid foundation of basic mathematics and statistics before moving on to more advanced concepts. The first part of the book starts by developing basic quantitative techniques such as arithmetic operations, functions and graphs, and elementary differentiations (rates of change), and integration. After a review of these techniques, the second part details both linear and nonlinear models of business activity. Extensively classroom-tested, Introduction to Quantitative Methods in Business: With Applications Using Microsoft® Office Excel® also includes:

  • Numerous examples and practice problems that emphasize real-world business quantitative techniques and applications
  • Excel-based computer software routines that explore calculations for an assortment of tasks, including graphing, formula usage, solving equations, and data analysis
  • End-of-chapter sections detailing the Excel applications and techniques used to address data and solutions using large data sets
  • A companion website that includes chapter summaries, Excel data sets, sample exams and quizzes, lecture slides, and an Instructors’ Solutions Manual

Introduction to Quantitative Methods in Business: With Applications Using Microsoft® Office Excel® is an excellent textbook for undergraduate-level courses on quantitative methods in business, economics, finance, marketing, operations, and statistics. The book is also an ideal reference for readers with little or no quantitative background who require a better understanding of basic mathematical and statistical concepts used in economics and business.

Bharat Kolluri, Ph.D., is Professor of Economics in the Department of Economics, Finance, and Insurance at the University of Hartford. A member of the American Economics Association, his research interests include econometrics, business statistics, quantitative decision making, applied macroeconomics, applied microeconomics, and corporate finance.

Michael J. Panik, Ph.D., is Professor Emeritus in the Department of Economics, Finance, and Insurance at the University of Hartford. He has served as a consultant to the Connecticut Department of Motor Vehicles as well as to a variety of health care organizations. In addition, Dr. Panik is the author of numerous books, including Growth Curve Modeling: Theory and Applications and Statistical Inference: A Short Course, both published by Wiley.

Rao N. Singamsetti, Ph.D., is Associate Professor in the Department of Economics, Finance, and Insurance at the University of Hartford. A member of the American Economics Association, his research interests include the status of war on poverty in the United States since the 1960s and forecasting foreign exchange rates using econometric methods.

商品描述(中文翻譯)

本書是對於基本量化方法及其在商業決策中應用的 Microsoft® Office Excel® 的良好平衡且易於理解的介紹。

本書《商業量化方法導論:使用 Microsoft® Office Excel® 的應用》涵蓋了現代商業情境建模所需的量化技術,並提供使用 Excel 評估現實世界數據集的指導。書中以平衡的方式介紹了數學工具和技術,並應用於商業、金融、經濟、行銷和運營等領域。

作者首先建立了基本數學和統計的堅實基礎,然後再進入更高級的概念。書的第一部分從發展基本的量化技術開始,例如算術運算、函數和圖形,以及基本的微分(變化率)和積分。在回顧這些技術後,第二部分詳細介紹了商業活動的線性和非線性模型。本書經過廣泛的課堂測試,《商業量化方法導論:使用 Microsoft® Office Excel® 的應用》還包括:

- 許多強調現實世界商業量化技術和應用的例子和練習題
- 基於 Excel 的計算機軟體例程,探索各種任務的計算,包括圖形繪製、公式使用、方程式求解和數據分析
- 每章結尾部分詳細說明使用大型數據集處理數據和解決方案的 Excel 應用和技術
- 一個伴隨網站,包含章節摘要、Excel 數據集、樣本考試和小測驗、講義幻燈片以及教師解答手冊

《商業量化方法導論:使用 Microsoft® Office Excel® 的應用》是本科層次商業、經濟、金融、行銷、運營和統計等量化方法課程的優秀教科書。對於那些對量化背景了解不多或沒有的讀者,本書也是一個理想的參考資料,幫助他們更好地理解經濟和商業中使用的基本數學和統計概念。

Bharat Kolluri, Ph.D.,是哈特福德大學經濟、金融與保險系的經濟學教授。他是美國經濟學會的成員,研究興趣包括計量經濟學、商業統計、量化決策、應用宏觀經濟學、應用微觀經濟學和企業金融。

Michael J. Panik, Ph.D.,是哈特福德大學經濟、金融與保險系的名譽教授。他曾擔任康乃狄克州汽車管理局的顧問,以及多家醫療保健組織的顧問。此外,Panik 博士還著有多本書籍,包括《成長曲線建模:理論與應用》和《統計推論:短期課程》,均由 Wiley 出版。

Rao N. Singamsetti, Ph.D.,是哈特福德大學經濟、金融與保險系的副教授。他是美國經濟學會的成員,研究興趣包括自1960年代以來美國貧困戰爭的狀況,以及使用計量經濟學方法預測外匯匯率。