Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Hardcover)
Jeb Blount
- 出版商: Wiley
- 出版日期: 2015-10-05
- 售價: $1,050
- 貴賓價: 9.5 折 $998
- 語言: 英文
- 頁數: 304
- 裝訂: Hardcover
- ISBN: 1119144752
- ISBN-13: 9781119144755
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相關分類:
企業資源規劃 Erp、專案管理 PM、行銷/網路行銷 Marketing
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商品描述
Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects. Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. This book reveals the secrets, techniques, and tips of top earners. You ll learn: * Why the 30-Day Rule is critical for keeping the pipeline full * Why understanding the Law of Replacement is the key to avoiding sales slumps * How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection * The 5 C s of Social Selling and how to use them to get prospects to call you * How to use the simple 5 Step Telephone Framework to get more appointments fast * How to double call backs with a powerful voice mail technique * How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond * How to get text working for you with the 7 Step Text Message Prospecting Framework * And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales. Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!
商品描述(中文翻譯)
放棄失敗的銷售策略,填滿你的銷售管道,並達成你的目標。《狂熱的開發》為銷售人員、銷售領導者、企業家和高管提供了一本實用、開眼界的指南,清楚解釋了銷售和業務開發中最重要的活動——開發潛在客戶的原因和方法。殘酷的事實是,銷售失敗的首要原因是銷售管道的空虛,而空虛的管道的根本原因是缺乏持續的開發潛在客戶的能力。通過忽視開發潛在客戶的重要性,許多本來能力出眾的銷售人員和銷售組織總是表現不佳。Jeb Blount逐步概述了他在現實世界中適用於真實人士和真實潛在客戶的創新開發方法。學習如何通過在多個開發渠道上利用平衡的開發方法來保持充滿合格機會的銷售管道,並避免銷售低迷。本書揭示了頂尖收入者的秘密、技巧和貼士。你將學到: * 為什麼「30天規則」對於保持充實的銷售管道至關重要 * 為什麼理解「替換法則」是避免銷售低迷的關鍵 * 如何利用「熟悉法則」減少開發摩擦並避免拒絕 * 社交銷售的五個C以及如何利用它們讓潛在客戶主動聯繫你 * 如何使用簡單的五步電話框架快速獲得更多約見 * 如何通過強大的語音郵件技巧提高回撥率 * 如何利用強大的四步郵件開發框架創建引起潛在客戶回應的郵件 * 如何通過七步短信開發框架讓短信為你工作 * 還有更多!《狂熱的開發》充滿了提高銷售機會質量所需的高效策略、技巧和工具。在有史以來最全面的銷售開發書中,Jeb Blount揭示了提高銷售生產力和快速增加收入的真正秘訣。你將獲得克服阻力和異議、獲得更多約見、開始更多銷售對話並完成更多銷售的力量。擺脫阻礙你和你的團隊有效且持續開發的恐懼和挫折。是時候徹底擺脫銷售的豐收或飢荒的過山車了!