Culture and Crisis Communication: Transboundary Cases from Nonwestern Perspectives (IEEE PCS Professional Engineering Communication Series)
暫譯: 文化與危機溝通:來自非西方視角的跨界案例(IEEE PCS 專業工程溝通系列)
Amiso M. George, Kwamena Kwansah-Aidoo
- 出版商: IEEE
- 出版日期: 2017-09-18
- 售價: $2,090
- 貴賓價: 9.5 折 $1,986
- 語言: 英文
- 頁數: 408
- 裝訂: Paperback
- ISBN: 1119009758
- ISBN-13: 9781119009757
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商品描述
Culture and Crisis Communication: Cases from Nonwestern Societies focuses on trending areas of interest such as globalization and the emerging economic powers in the form of the BRIC countries-- Brazil, Russia, India, and China. It analyzes crisis not just within a single country perspective, but from a cross-cultural and cross-country perspective--such as how a crisis in one country may affect another. The key is to identify and discuss how politics, culture, religion and other social issues affect crisis communication and management, and lessons that organizations that wish to operate or are operating in those cultures could use in preparing and managing crisis.
The book is divided into three sections. The first is an introduction on culture and crisis communication. The next chapters analyze case studies, the intra-cultural and trans-boundary crisis communication. Each chapter examines how cultural impacts communication ad response to crisis, using a case study or two to illustrate a point.
商品描述(中文翻譯)
《文化與危機溝通:來自非西方社會的案例》專注於全球化及新興經濟強國(如巴西、俄羅斯、印度和中國等BRIC國家)等熱門議題。它不僅從單一國家的角度分析危機,還從跨文化和跨國的視角探討,例如一個國家的危機如何影響另一個國家。關鍵在於識別和討論政治、文化、宗教及其他社會議題如何影響危機溝通和管理,以及希望在這些文化中運作或已經運作的組織在準備和管理危機時可以借鑒的教訓。
本書分為三個部分。第一部分是關於文化與危機溝通的介紹。接下來的章節分析案例研究,包括內部文化和跨界的危機溝通。每一章都探討文化如何影響溝通及對危機的反應,並使用一到兩個案例研究來說明觀點。