Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) (Paperback)
暫譯: 價值主張設計：如何創造顧客所需的產品與服務 (Strategyzer) (平裝本)

Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith

Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) (Paperback)

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商品描述

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist

Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.

Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires.

Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.

Value Proposition Design complements and perfectly integrates with the ”Business Model Canvas” from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.

Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.

商品描述(中文翻譯)

國際暢銷書《商業模式新生代》的作者解釋如何創造客戶無法抗拒的價值主張

《價值主張設計》幫助您解決每個企業的核心挑戰——創造客戶想要購買的引人注目的產品和服務。這本實用的書籍，搭配其線上伴隨資源，將教您成功所需的流程和工具。

使用與作者的全球暢銷書《商業模式新生代》相同的驚人視覺格式，這本續集解釋了如何使用“價值主張畫布”（Value Proposition Canvas），這是一個實用工具，用於設計、測試、創造和管理客戶實際想要的產品和服務。

《價值主張設計》適合任何因無休止的會議、直覺和直覺的討論、昂貴的新產品推出失敗，或僅僅因為一個好主意的失敗而感到沮喪的人。這本書將幫助您理解偉大價值主張的模式，更接近客戶，並避免浪費時間在不會成功的想法上。您將學習設計和測試價值主張的簡單但全面的過程，消除創造完美符合客戶需求和願望的產品和服務的猜測。

實用的練習、插圖和工具幫助您立即改善您的產品、服務或新商業想法。此外，這本書還為您提供了對Strategyzer.com上線上伴隨資源的獨家訪問。您將能夠完成互動練習、評估您的工作、向同儕學習，並下載PDF、檢查清單等。

《價值主張設計》補充並完美整合了《商業模式新生代》的“商業模式畫布”（Business Model Canvas），這是一個受到初創企業和大型企業如MasterCard、3M、可口可樂、GE、富士通、LEGO、Colgate-Palmolive等廣泛採用的工具。

《價值主張設計》為您提供了一種經過驗證的成功方法論，將能夠銷售的價值主張嵌入到盈利的商業模式中。

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