Achieving Excellence in Fundraising
暫譯: 籌款卓越之道

Tempel, Eugene R., Seiler, Timothy L., Burlingame, Dwight F.

Achieving Excellence in Fundraising
  • 出版商: Jossey-Bass/Pfeiffer
  • 出版日期: 2016-01-19
  • 售價: $2,570
  • 貴賓價: 9.5 折 $2,442
  • 語言: 英文
  • 頁數: 608
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1118853822
  • ISBN-13: 9781118853825
  • 相關分類: Excel

    • 海外代購書籍(需單獨結帳)

商品描述

Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession.

Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties.

  • Understand donor dynamics and craft an institutional development plan
  • Explore essential marketing and solicitation techniques
  • Learn effective volunteer recruitment, retention, and management strategies

Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.

商品描述(中文翻譯)

《籌款卓越之道》是籌款原則、概念和技術的首選參考書。這本書提供了全面的籌款角色指導，反映了籌款知識的最新進展。內容涵蓋了不斷演變的技術、高淨值捐贈者的重要性、全球籌款視角、結果分析和績效評估、問責制以及資質認證，並由該領域的知名專家貢獻。您將獲得籌款實踐和籌款循環的基本見解，並通過附加的討論問題、案例研究和額外閱讀材料進行強化。這一新版由《籌款學校》的成員和印第安納大學莉莉家庭慈善學院的教職員共同貢獻，包含了根據財務會計準則委員會和美國註冊會計師協會定義的非營利會計實務的詳細指導，全面涵蓋了籌款專業的各個方面。

本書旨在提供理論和實踐知識，是任何執行籌款職責的人的全方位資源。

- 了解捐贈者動態並制定機構發展計劃
- 探索基本的行銷和募款技術
- 學習有效的志工招募、留任和管理策略

籌款融合了心理學、商業管理、會計和行銷等多個領域，使其成為一個獨特的角色，要求具備全面而專注的技能組合。在全球經濟不確定性和日益擴大的財富差距中，籌款人對可用工具的堅實掌握比以往任何時候都更為重要。《籌款卓越之道》是成功履行這一關鍵角色的終極指南。

作者簡介

EUGENE R. TEMPEL is Founding Dean Emeritus of the Indiana University Lilly Family School of Philanthropy and a Professor of Philanthropic Studies.

TIMOTHY L. SEILER is the inaugural Rosso Fellow in Philanthropic Fundraising and Clinical Professor of Philanthropic Studies at the Lilly Family School of Philanthropy.

DWIGHT F. BURLINGAME is Professor of Philanthropic Studies and holds the Glenn Family Chair in Philanthropy at the Indiana University Lilly Family School of Philanthropy.

All three editors are recipients of the Henry A. Rosso Medal for Lifetime Achievement in Ethical Fundraising.

作者簡介(中文翻譯)

尤金·R·坦佩爾是印第安納大學莉莉家庭慈善學院的創院名譽院長及慈善研究教授。
蒂莫西·L·賽勒是莉莉家庭慈善學院首位羅索慈善募款研究員及慈善研究臨床教授。
德懷特·F·伯林蓋姆是慈善研究教授，並擔任印第安納大學莉莉家庭慈善學院的格倫家庭慈善講座教授。
這三位編輯均獲得亨利·A·羅索倫理募款終身成就獎章。

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