Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design (Hardcover)
暫譯: 行動魔法：Saatchi & Saatchi 行動行銷與設計指南 (精裝版)

Tom Eslinger

Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design (Hardcover)
  • 出版商: Wiley
  • 出版日期: 2014-02-07
  • 定價: $1,050
  • 售價: 6.0 折 $630
  • 語言: 英文
  • 頁數: 256
  • 裝訂: Hardcover
  • ISBN: 1118828429
  • ISBN-13: 9781118828427
  • 相關分類: 行銷/網路行銷 Marketing

    • 立即出貨 (庫存 < 4)

商品描述

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide

The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

商品描述(中文翻譯)

來自 Saatchi & Saatchi 全球數位計畫負責人的行動行銷實務指南

行銷的未來是行動行銷，全球有百分之七十五的人口可以使用手機，而美國人平均每天花費 82 分鐘使用手機進行非通話活動。對於不熟悉行動行銷特殊挑戰的傳統行銷人員來說，這個領域感覺複雜甚至令人畏懼。Mobile Magic 提供了從全球最有經驗和成功的行動行銷實踐者之一的角度，對創造優秀行動行銷過程的全景視圖。

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