Cool Infographics: Effective Communication with Data Visualization and Design (Paperback)
暫譯: 酷炫資訊圖表:以數據視覺化和設計進行有效溝通 (平裝本)

Randy Krum

  • 出版商: Wiley
  • 出版日期: 2013-10-28
  • 定價: $1,400
  • 售價: 6.0$840
  • 語言: 英文
  • 頁數: 368
  • 裝訂: Paperback
  • ISBN: 1118582306
  • ISBN-13: 9781118582305
  • 相關分類: Data-visualization
  • 立即出貨

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商品描述

Make information memorable with creative visual design techniques

Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data.

  • Explains why infographics and data visualizations work
  • Shares the tools and techniques for creating great infographics
  • Covers online infographics used for marketing, including social media and search engine optimization (SEO)
  • Shows how to market your skills with a visual, infographic resume
  • Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers

With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

商品描述(中文翻譯)

透過創意視覺設計技術使資訊更具記憶點
研究顯示,視覺資訊能更快速且容易地被理解,並且更有可能被記住。本書介紹了設計過程及最佳軟體工具,以創建能有效傳達的資訊圖表。書中還特別包含了如何製作日益流行的資訊圖表履歷的部分,為平面設計師、行銷人員及商業專業人士提供了有關最有效呈現數據的重要資訊。


  • 解釋為何資訊圖表和數據視覺化有效

  • 分享創建優秀資訊圖表的工具和技術

  • 涵蓋用於行銷的線上資訊圖表,包括社交媒體和搜尋引擎優化 (SEO)

  • 展示如何用視覺化的資訊圖表履歷來行銷你的技能

  • 探討資訊圖表在內部商業中的多種用途,包括董事會會議簡報、年度報告、消費者研究統計、行銷策略、商業計畫,以及向客戶視覺化解釋產品和服務


透過Cool Infographics,你將學會創建資訊圖表,以成功接觸目標受眾並用數據講述清晰的故事。