Transforming Business: Big Data, Mobility, and Globalization (Paperback) (轉型商業：大數據、行動性與全球化)

A unique perspective of an evolved role for company leadership

Based on the findings of an extensive research project that surveyed more than 5,500 enterprise employees and functional decision makers across the United States and China, Transforming Business: Big Data, Mobility and Globalization explores the influence of technology in the workplace and the implications to company culture, functional responsibilities and competitive advantage. This in-depth analysis illuminates emerging technological trends, the changing workforce, and the shifting face of business and industry while offering prescriptive guidance to leaders.

• Addresses how new technology trends - including mobility, cloud, big data and collaboration - are fundamentally changing the way work is conducted and how company leadership can tap into these trends to affect positive cultural reform
• Examines how the introduction of new technologies and the emergence of new business models are shifting traditional organizational roles, including HR, marketing, finance, and IT
• Takes an in-depth look at how the next-generation of top talent, represented by college students at the top universities, view their future workplace environment and how technology can become a meaningful magnet for recruitment and retention
• Zeroes in on how the integration of technology into the workplace differs between the United States and China and the implications to the global marketplace

What emerges from this book is an evolved role for company leadership, one of significant strategic value as cultural stewards capable of generating sustainable advantage for their companies in the most competitive market witnessed in decades.

Allison Cerra has more than 15 years experience in the telecommunications industry, working in both the service provider and equipment vendor categories. She has led the marketing, sales, and product strategy efforts for several new technologies including broadband, mobile, and video services. She holds two bachelor’s degrees from the University of South Florida and master’s degrees in Business Administration and Telecommunications from Southern Methodist University. In addition to Transforming Business, Allison is also the co-author of The Shift: The Evolving Market, Players and Business Models in a 2.0 World and Identity Shift: Where Identity Meets Technology in the Networked-Community Age and has published multiple whitepapers and articles about emerging user broadband trends and market potential for next-generation services.  She was recognized as the Outstanding Young Alumna from Southern Methodist University in 2011, honored by the Dallas/Fort Worth chapter of the American Marketing Association as CMO of the Year for 2011, and named to the Global Telecoms Business and Dallas Business Journal’s lists of the top 40 under 40 in 2012.  She serves on the boards of the World Affairs Council of Dallas/Fort Worth and the Telecommunications Industry Association.

Kevin Easterwood has more than 19 years experience in both the consumer electronics and telecommunications industries. He has led marketing teams focused on the definition, launch and ongoing support of advanced communications and technology solutions in business-to-business and business-to-consumer environments. Kevin holds two bachelor’s degrees from Southern Illinois University and a Master of Business Administration in International Marketing Management from the University of Texas at Dallas. In addition to being a co-author of Transforming Business, Kevin was also a principal researcher on the team behind both The Shift: The Evolving Market, Players and Business Models in a 2.0 World and Identity Shift: Where Identity Meets Technology in the Networked-Community Age.

Jerry Power has over 30 years experience in strategic marketing and business analysis in the telecommunications industry. With extensive expertise in the areas of mobility, optics, IP/data networking, and network management, Jerry has published numerous articles describing the impact of technology on business models and practices, network architectures, operational procedures, and users. His research efforts have been discussed in both The Shift: The Evolving Market, Players and Business Models in a 2.0 World and Identity Shift: Where Identity Meets Technology in the Networked-Community Age. His research on Identity Shift was recognized with the Outstanding Market Research award in 2012 by the Dallas/Fort Worth chapter of the American Marketing Association. Jerry holds a Master of Science in Computer Science from PennsylvaniaStateUniversity and has served on multiple industry committees and boards focused on improving the telecommunications industry and uncovering new, sustainable business models across the ecosystem.