Introduction to Finance: Markets, Investments, and Financial Management, 15/e (Paperback)
暫譯: 金融導論:市場、投資與財務管理,第15版(平裝本)
Ronald W. Melicher, Edgar A. Norton
- 出版商: Wiley
- 出版日期: 2013-10-28
- 售價: $1,960
- 語言: 英文
- 頁數: 608
- 裝訂: Paperback
- ISBN: 1118492676
- ISBN-13: 9781118492673
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商品描述
Business managers will gain a basic understanding of the complexworld of finance with Introduction to Finance: Markets,Investments, and Financial Management, 15th Edition. This textpresents a balanced survey of the three main areas of finance:institutions and markets, investments, and financial management.The examples have been completely updated throughout to provide themost relevant information. Discussions of small business practicehelp them gain a better understanding of small businessapplications. More focus is placed on ethics to reflect theheadlines in today’s news. Additional end-of-chapterquestions and career-profile features also enable business managersto connect the material to the real world.
商品描述(中文翻譯)
商業管理者將透過《金融學導論:市場、投資與財務管理(第15版)》對複雜的金融世界有基本的了解。本書對金融的三個主要領域進行了平衡的調查:機構與市場、投資以及財務管理。書中的範例已全面更新,以提供最相關的信息。對小型企業實務的討論幫助他們更好地理解小型企業的應用。書中更強調倫理,以反映當今新聞的焦點。此外,章末的附加問題和職業特寫功能也使商業管理者能夠將所學內容與現實世界聯繫起來。