Facebook Marketing All-in-One For Dummies, 2/e (Paperback) (Facebook 行銷全攻略：傻瓜書第二版)

Amy Porterfield, Phyllis Khare, Andrea Vahl

Facebook Marketing All-in-One For Dummies, 2/e (Paperback)
  • 出版商: Hungry Minds
  • 出版日期: 2012-12-17
  • 定價: $1,100
  • 售價: 1.8 折 $199
  • 語言: 英文
  • 頁數: 696
  • 裝訂: Paperback
  • ISBN: 1118466780
  • ISBN-13: 9781118466780
  • 相關分類: 行銷/網路行銷 Marketing

    • 立即出貨(限量) (庫存=2)

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商品描述

Great new edition covers what you need to know for successful Facebook marketing

Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential.

  • Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns
  • Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing
  • Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more

Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.

商品描述(中文翻譯)

《Facebook行銷全攻略：全方位指南，助你成功利用Facebook行銷》第二版是一本全面介紹如何成功運用Facebook行銷策略的資源。這本書不僅揭示了如何建立成功的Facebook行銷策略，還展示了如何充分利用整個社交網絡的潛力。它涵蓋了你需要了解的工具、技巧和應用程式，以創建成功的Facebook行銷活動。九個小冊子涵蓋了以下內容：加入Facebook行銷革命；在Facebook上建立你的存在；添加基本內容；建立、參與、保留和銷售；了解Facebook應用程式；讓Facebook活躍起來；高級Facebook行銷策略；Facebook廣告；測量、監控和分析。此外，本書還探討了Facebook頁面的新時間軸設計、Facebook Insights的變化、可以整合到你的策略中的新應用程式等等。《Facebook行銷全攻略：全方位指南，助你成功利用Facebook行銷》第二版是任何想要建立或完善包括Facebook在內的社交媒體行銷存在的營銷人員的完美資源。

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