Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World (Hardcover)
暫譯: 分析中的啟發式方法:影響我們分析世界的實務觀點 (精裝版)
Carlos Andre Reis Pinheiro, Fiona McNeill
- 出版商: Wiley
- 出版日期: 2014-03-03
- 定價: $1,750
- 售價: 9.5 折 $1,663
- 語言: 英文
- 頁數: 256
- 裝訂: Hardcover
- ISBN: 1118347609
- ISBN-13: 9781118347607
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相關分類:
人工智慧、Data Science、機率統計學 Probability-and-statistics
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商品描述
The Heuristics in Analytics describes analytic processes and how they fit into the heuristic world around us. In spite of the strong heuristic characteristics of the analytical processes, this important book emphasizes the need to have the proper tools to engage analytics. It describes the analytical process from the exploratory analysis in respect to business scenarios and corporate environments, to model developments; and from statistics, probability, stochastic, mathematics, and artificial intelligence; to the deployments and possible outcomes.
- Describes the overall analytical process in terms of modeling, deployment, and application
- Presents distinct analytical approaches such as statistical, probabilistic, stochastic, and mathematical
- Offers a new perspective of the randomness in analytical modeling
- Includes case studies on the entire analytical process using telecom companies based in Brazil, Ireland, Turkey, United Sates, and Canada
Randomness holds a strong impact in the everyday world. It makes sense, then, that analytics are put in place to understand business occurrences, marketplace scenarios, and consumer behavior. The Heuristics in Analytics uniquely shows how random events on a daily basis might completely change expectations, predictions, and behaviors, particularly in corporate environments, and how companies can build a proper analytical strategy to diminish the effect of randomness in business actions.
商品描述(中文翻譯)
實用指南:在執行分析時部署數學和統計模型
分析中的啟發式方法描述了分析過程及其如何融入我們周圍的啟發式世界。儘管分析過程具有強烈的啟發式特徵,但這本重要的書籍強調了擁有適當工具以進行分析的必要性。它描述了從探索性分析到模型開發的整個分析過程,涵蓋商業情境和企業環境;以及從統計、概率、隨機、數學和人工智慧到部署和可能的結果。
- 從建模、部署和應用的角度描述整體分析過程
- 呈現不同的分析方法,如統計、概率、隨機和數學
- 提供分析建模中隨機性的全新視角
- 包括使用位於巴西、愛爾蘭、土耳其、美國和加拿大的電信公司的整個分析過程的案例研究
隨機性在日常世界中具有強大的影響力。因此,實施分析以理解商業事件、市場情境和消費者行為是有意義的。分析中的啟發式方法獨特地展示了日常隨機事件如何可能完全改變預期、預測和行為,特別是在企業環境中,以及公司如何建立適當的分析策略以減少隨機性對商業行動的影響。