Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices (Hardcover) (行動行銷：如何透過行動裝置推動銷售、參與與忠誠度)

Jeff Hasen

Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices (Hardcover)
  • 出版商: Wiley
  • 出版日期: 2012-05-01
  • 定價: $875
  • 售價: 2.3 折 $199
  • 語言: 英文
  • 頁數: 224
  • 裝訂: Hardcover
  • ISBN: 1118243269
  • ISBN-13: 9781118243268
  • 相關分類: 行銷/網路行銷 Marketing

    • 立即出貨 (庫存=1)

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商品描述

Integrate your mobile marketing program and take your brand to the next level

Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.

With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile.

  • Demonstrates how to integrate mobile into marketing programs and how to effectively measure it
  • Explains how to make your existing marketing spends work harder
  • Delivers step-by-step instructions on how to optimize campaigns in real-time
  • Shows how to determine which mobile tactics are keepers and which are not

It's time to mobilize your marketing programs and drive your profits to new heights.

商品描述(中文翻譯)

整合您的行動行銷計畫，將您的品牌提升到新的水平

行動行銷終於進入行銷領域的前沿，大品牌投入了數百萬美元的預算，小企業則因其價格實惠、可衡量性和可重複成功的銷售和推動參與度和忠誠度而轉向這一渠道。通過來自大膽行業先驅和其他行動先驅的見解，《行動行銷》帶領讀者重複進行成功的行銷活動，並避免失敗的案例。了解行銷人員可以採取的多種策略和經過驗證的策略和戰術，以通過消費者最個人的設備推動產品並建立忠誠度。

通過行動行銷領導者Hipcricket開發的超過130,000個行銷活動的案例， 《行動行銷》解析了各種規模品牌在行動行銷方面的表現，解釋了一些失敗的原因以及其他品牌如何勇敢地轉向行動行銷。

本書演示了如何將行動行銷整合到行銷計畫中並有效地衡量其效果，解釋了如何讓您現有的行銷預算更有效，提供了實時優化行銷活動的逐步指南，並展示了如何確定哪些行動策略是值得保留的，哪些不是。

現在是時候推動您的行銷計畫，將您的利潤推向新的高度。

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