Digital Marketing for Dummies
暫譯: 數位行銷入門指南
Deiss, Ryan, Henneberry, Russ
- 出版商: For Dummies
- 出版日期: 2020-08-25
- 售價: $1,460
- 貴賓價: 9.5 折 $1,387
- 語言: 英文
- 頁數: 368
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1119660483
- ISBN-13: 9781119660484
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
- Use targeted strategies to raise brand awareness
- Determine the best market and fit for your brand
- Access downloadable tools to put ideas into action
Become a master of digital marketing!
Pretty much every business lives online these days, and a knowledge of digital marketing techniques is essential for building your business and boosting your brand. This book is loaded with proven digital marketing strategies and tactics that can benefit organizations large or small. Learn how to gain more information about your customers, gather followers with targeted content, turn fans into customers, build website traffic with search marketing, maximize social media, and analyze your results. Then watch your business boom!
Inside...
- Maximize interactive strategies
- Use SEO, SEM, and mobile marketing
- Get your audience involved
- Create irresistible offers
- Utilize your email list to grow your business
- Leverage social media to connect with customers
- Optimize your campaigns
商品描述(中文翻譯)
- 使用針對性的策略來提高品牌知名度
- 確定最適合您品牌的市場
- 獲取可下載的工具以付諸實行
成為數位行銷的大師！
如今幾乎每個企業都在線上運營，掌握數位行銷技術對於建立業務和提升品牌至關重要。本書充滿了經過驗證的數位行銷策略和戰術，無論是大型還是小型組織都能受益。學習如何獲取更多有關客戶的信息，通過針對性的內容吸引追隨者，將粉絲轉化為客戶，利用搜尋行銷提升網站流量，最大化社交媒體的效益，並分析您的結果。然後，觀察您的業務蓬勃發展！
內容包括...
- 最大化互動策略
- 使用SEO、SEM和行動行銷
- 讓您的受眾參與其中
- 創造無法抗拒的優惠
- 利用您的電子郵件名單來擴展業務
- 利用社交媒體與客戶建立聯繫
- 優化您的行銷活動
作者簡介
Ryan Deiss is founder and CEO of Idea Incubator and creator of Traffic & Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. Russ Henneberry is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations.
作者簡介(中文翻譯)
Ryan Deiss 是 Idea Incubator 的創辦人兼執行長，也是 Traffic & Conversion Summit 的創建者。他曾為來自 68 個國家的超過 200,000 家企業提供諮詢服務。Russ Henneberry 是 theCLIKK.com 的創辦人，這是一個關於數位商業的免費每日電子郵件通訊。他透過教練指導、課程和舞台演講，培訓並認證了數千名專業人士在 SEO、社交媒體行銷和內容行銷方面的技能。
