Transnational Management: Text and Cases in Cross-Border Management, 8/e (Paperback)
暫譯: 跨國管理：跨境管理的文本與案例，第8版（平裝本）

Christopher A. Bartlett , Paul W. Beamish

Transnational Management: Text and Cases in Cross-Border Management, 8/e (Paperback)

相關主題

商品描述

Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Ten new cases have been added, and four others updated. A full range of online support materials are available, including detailed case teaching notes, almost 200 PowerPoint slides, and a test bank. Suitable for MBA, executive education and senior undergraduate students studying international management, international business or global strategy courses, Transnational Management offers a uniquely global perspective on the subject.
●An integrated research-based conceptual framework links strategy, organization and management to help students develop a clear and consistent view of the integrated agenda of transnational management
●Conceptual frameworks and theoretical models are linked to practical application through carefully selected and relevant practical case materials
●Concepts and cases represent the strategic, organizational and management challenges of firms in both developed and developing countries, providing students with a geocentric rather than ethnocentric world perspective

商品描述(中文翻譯)

跨國管理提供了一個整合的概念框架，以指導學生和教師應對當今跨國企業所面臨的挑戰。通過文本敘述和案例，作者巧妙地檢視了在全球經濟中運作的策略發展、組織能力以及管理角色和責任。關鍵概念在八個章節中發展，並輔以來自世界頂尖案例撰寫者精心挑選的實務案例。本書的所有章節在第八版中均已修訂和更新，以反映跨國管理領域的最新思維，同時保留了本書強大的整合概念框架。新增了十個案例，並更新了四個其他案例。提供全方位的線上支援材料，包括詳細的案例教學筆記、近200張PowerPoint簡報以及測驗題庫。本書適合攻讀國際管理、國際商業或全球策略課程的MBA、執行教育及高年級本科生，提供了該主題獨特的全球視角。

●一個整合的研究基礎概念框架將策略、組織和管理聯繫起來，幫助學生發展對跨國管理整合議程的清晰和一致的看法
●概念框架和理論模型通過精心挑選的相關實務案例材料與實際應用相連結
●概念和案例代表了發達國家和發展中國家企業在策略、組織和管理方面的挑戰，為學生提供了地理中心而非民族中心的世界觀

作者簡介

Christopher A. Bartlett, Harvard University, Massachusetts
Christopher A. Bartlett is Professor Emeritus at Harvard Business School. His research and teaching have focused on strategic and organizational challenges confronting managers in multinational corporations. He is the author or co-author of nine books, including Managing across Borders: The Transnational Solution (co-authored with Sumantra Ghoshal, 2002), which was named by the Financial Times as one of the 50 most influential business books of the twentieth century. He has also researched and written over 100 case studies and teachings notes, and is Harvard's best-selling case author with over 6 million copies sold. In 2001, he received the Academy of Management's International Division's Distinguished Scholar Award. His is a Fellow of the Academy of Management, the Academy of International Business, the Strategic Management Society, and the World Economic Forum.

Paul W. Beamish, University of Western Ontario
Paul W. Beamish is the Canada Research Chair in International Business at the Ivey Business School, University of Western Ontario. He has received best research awards from the Academy of Management and the Academy of International Business. He was previously Editor-In-Chief of the Journal of International Business Studies. His cases have been studied over 3 million times, with over 20 winning awards. In 2012, he was the recipient of the International Management Outstanding Educator Award and, in 2017, the recipient of the International Management Eminent Scholar Award, both from the Academy of Management. He is the editorial director of Ivey Publishing, and director of Ivey's International Business Institute. He is a Fellow of the Academy of International Business, Royal Society of Canada, and Asia Pacific Foundation of Canada.

作者簡介(中文翻譯)

**克里斯多福·A·巴特利特**，哈佛大學，馬薩諸塞州
克里斯多福·A·巴特利特是哈佛商學院的名譽教授。他的研究和教學專注於跨國公司管理者面臨的戰略和組織挑戰。他是九本書的作者或合著者，包括《跨越國界的管理：跨國解決方案》（與蘇曼特拉·戈沙爾合著，2002年），該書被《金融時報》評選為20世紀50本最具影響力的商業書籍之一。他還研究並撰寫了超過100個案例研究和教學筆記，是哈佛大學最暢銷的案例作者，銷量超過600萬本。2001年，他獲得了管理學院國際部的傑出學者獎。他是管理學院、國際商業學院、戰略管理學會和世界經濟論壇的院士。

**保羅·W·比米什**，西安大略大學
保羅·W·比米什是西安大略大學艾維商學院的國際商業加拿大研究主席。他曾獲得管理學院和國際商業學院的最佳研究獎。他之前是《國際商業研究期刊》的主編。他的案例研究被學習超過300萬次，並獲得超過20個獎項。2012年，他獲得了管理學院的國際管理傑出教育者獎，2017年獲得國際管理傑出學者獎。他是艾維出版的編輯總監，以及艾維國際商業研究所的主任。他是國際商業學院、加拿大皇家學會和加拿大亞太基金會的院士。

目錄大綱

1. Expanding abroad: motivations, means and mentalities
2. Understanding the international context: responding to conflicting environmental forces
3. Developing transnational strategies: building layers of competitive advantage
4. Developing a transnational organization: managing integration, responsiveness, and flexibility
5. Creating worldwide innovation and learning: exploiting cross-border knowledge management
6. Engaging in cross-border collaboration: managing across corporate boundaries
7. Building new management capabilities: key to effective implementation
8. Shaping the transnational's future: defining an evolving global role.

目錄大綱(中文翻譯)

1. Expanding abroad: motivations, means and mentalities

2. Understanding the international context: responding to conflicting environmental forces

3. Developing transnational strategies: building layers of competitive advantage

4. Developing a transnational organization: managing integration, responsiveness, and flexibility

5. Creating worldwide innovation and learning: exploiting cross-border knowledge management

6. Engaging in cross-border collaboration: managing across corporate boundaries

7. Building new management capabilities: key to effective implementation

8. Shaping the transnational's future: defining an evolving global role.

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