Industrial Organization: Markets and Strategies, 2/e (Paperback)
暫譯: 產業組織：市場與策略，第二版（平裝本）

Paul Belleflamme , Martin Peitz

Industrial Organization: Markets and Strategies, 2/e (Paperback)
  • 出版商: Cambridge
  • 出版日期: 2015-08-28
  • 定價: $1,580
  • 售價: 9.8 折 $1,548
  • 語言: 英文
  • 頁數: 832
  • ISBN: 1107687896
  • ISBN-13: 9781107687899
  • 相關分類: GAN 生成對抗網絡

    • 下單後立即進貨 (約5~7天)

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商品描述

Thoroughly revised according to classroom feedback, Industrial Organization: Markets and Strategies offers an up-to-date and rigorous presentation of modern industrial organization that blends theory with real-world applications and derives implications for firm strategy and competition policy. This comprehensive textbook acquaints readers with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. The second edition includes new and revised formal models and case studies. Formal models are presented in detail, and analyses are summarized in 'lessons' which highlight the main insights. Theories are complemented by numerous real-world cases that engage students and lead them to connect theories to real situations. Chapters include review questions, exercises, and suggestions for further reading to enhance the learning experience, and an accompanying website offers additional student exercises, as well as teaching slides.


●Numerous real-world cases - drawn largely from industries that students consider most important (such as consumer goods and the digital economy) - are integrated into the main text and demonstrate how theories relate to real situations

●Formal models are carefully developed and presented in detail, and assume no background knowledge

●Within-chapter 'lessons' summarize and highlight the main insights of analyses for students

●Familiarizes students with the most important models for understanding the strategies chosen by firms with market power

商品描述(中文翻譯)

根據課堂反饋進行徹底修訂的《產業組織：市場與策略》提供了現代產業組織的最新且嚴謹的介紹，將理論與實際應用相結合，並推導出對企業策略和競爭政策的啟示。這本全面的教科書讓讀者熟悉理解擁有市場權力的企業所選擇的策略的最重要模型，並展示這些企業如何適應不同的市場環境。第二版包括新的和修訂的正式模型及案例研究。正式模型詳細呈現，分析結果以「課程重點」的形式總結，突顯主要見解。理論則通過眾多真實案例來補充，這些案例吸引學生並引導他們將理論與實際情況聯繫起來。各章節包括回顧問題、練習題和進一步閱讀的建議，以增強學習體驗，並且附帶的網站提供額外的學生練習以及教學幻燈片。

●大量的真實案例——主要來自學生認為最重要的行業（如消費品和數位經濟）——被整合進主文本中，展示理論如何與實際情況相關聯。

●正式模型經過仔細開發並詳細呈現，並不假設任何背景知識。

●章內的「課程重點」總結並突顯分析的主要見解，幫助學生理解。

●使學生熟悉理解擁有市場權力的企業所選擇的策略的最重要模型。

作者簡介

Paul Belleflamme, Université Catholique de Louvain, Belgium
Paul Belleflamme is Professor of Economics at the Université Catholique de Louvain, Belgium. He regularly publishes articles in leading economics journals on various topics related to industrial organization, with a special focus on innovation in the digital economy (which is also the main topic of his blog, www.IPdigIT.eu).

Martin Peitz, Universität Mannheim, Germany
Martin Peitz is Professor of Economics at the University of Mannheim, Germany, a director of the Mannheim Centre for Competition and Regulation (MaCCI), Germany, and an academic director of the Centre on Regulation in Europe (CERRE), Belgium. He has widely published in leading economics journals and, with Paul de Bijl, is author of the book Regulation and Entry into Telecommunications Markets (Cambridge University Press, 2003). His research focuses on theoretical industrial organization.

作者簡介(中文翻譯)

保羅·貝爾弗拉姆, 比利時魯汶大學

保羅·貝爾弗拉姆是比利時魯汶大學的經濟學教授。他定期在領先的經濟學期刊上發表有關產業組織的各種主題的文章，特別專注於數位經濟中的創新（這也是他的部落格 www.IPdigIT.eu 的主要主題）。

馬丁·佩茨, 德國曼海姆大學

馬丁·佩茨是德國曼海姆大學的經濟學教授，德國曼海姆競爭與監管中心（MaCCI）的主任，以及比利時歐洲監管中心（CERRE）的學術主任。他在領先的經濟學期刊上廣泛發表文章，並與保羅·德·比爾合著了《電信市場的監管與進入》（劍橋大學出版社，2003年）一書。他的研究專注於理論產業組織。

目錄大綱

Part I. Getting Started:
1. What is 'Markets and Strategies'?
2. Firms, consumers and the market
Part II. Market Power:
3. Static imperfect competition
4. Dynamic aspects of imperfect competition
Part III. Sources of Market Power:
5. Product differentiation
6. Advertising and related market strategies
7. Consumer inertia
Part IV. Pricing Strategies and Market Segmentation:
8. Group pricing and personalized pricing
9. Menu pricing
10. Intertemporal price discrimination
11. Bundling
Part V. Product Quality and Information:
12. Asymmetric information, price and advertising signals
13. Marketing tools for experience goods
Part VI. Theory of Competition Policy:
14. Cartels and tacit collusion
15. Horizontal mergers
16. Strategic incumbents and entry
17. Vertically related markets
Part VII. R&D and Intellectual Property:
18. Innovation and R&D
19. Intellectual property
Part VIII. Networks, Standards and Systems:
20. Markets with network goods
21. Strategies for network goods
Part IX. Market Intermediation:
22. Markets with intermediated goods
23. Information and reputation in intermediated product markets
Appendix A. Game theory
Appendix B. Competition policy
Solutions to end-of-chapter exercises

目錄大綱(中文翻譯)

Part I. Getting Started:

1. What is 'Markets and Strategies'?

2. Firms, consumers and the market

Part II. Market Power:

3. Static imperfect competition

4. Dynamic aspects of imperfect competition

Part III. Sources of Market Power:

5. Product differentiation

6. Advertising and related market strategies

7. Consumer inertia

Part IV. Pricing Strategies and Market Segmentation:

8. Group pricing and personalized pricing

9. Menu pricing

10. Intertemporal price discrimination

11. Bundling

Part V. Product Quality and Information:

12. Asymmetric information, price and advertising signals

13. Marketing tools for experience goods

Part VI. Theory of Competition Policy:

14. Cartels and tacit collusion

15. Horizontal mergers

16. Strategic incumbents and entry

17. Vertically related markets

Part VII. R&D and Intellectual Property:

18. Innovation and R&D

19. Intellectual property

Part VIII. Networks, Standards and Systems:

20. Markets with network goods

21. Strategies for network goods

Part IX. Market Intermediation:

22. Markets with intermediated goods

23. Information and reputation in intermediated product markets

Appendix A. Game theory

Appendix B. Competition policy

Solutions to end-of-chapter exercises

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