Lean Analytics: Use Data to Build a Better Startup Faster
暫譯: 精益分析:利用數據更快地建立更好的創業公司

Croll, Alistair, Yoskovitz, Benjamin

商品描述

Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.

  • Understand Lean Startup, analytics fundamentals, and the data-driven mindset
  • Look at six sample business models and how they map to new ventures of all sizes
  • Find the One Metric That Matters to you
  • Learn how to draw a line in the sand, so you'll know it's time to move forward
  • Apply Lean Analytics principles to large enterprises and established products

商品描述(中文翻譯)

無論您是試圖顛覆行業的創業公司創始人,還是試圖從內部引發變革的企業家,您面臨的最大挑戰是創造出人們真正想要的產品。《Lean Analytics》將引導您走向正確的方向。

本書展示了如何驗證您的初始想法、找到合適的客戶、決定建造什麼、如何為您的業務創造收益,以及如何宣傳您的產品。書中包含超過三十個案例研究和來自一百多位商業專家的見解,《Lean Analytics》為您提供了每位企業家都無法忽視的寶貴現實資訊。

- 了解精實創業(Lean Startup)、分析基礎知識和數據驅動的思維方式
- 觀察六個樣本商業模型及其如何映射到各種規模的新創企業
- 找到對您來說最重要的指標(One Metric That Matters)
- 學習如何劃定界限,以便知道何時該向前推進
- 將精實分析原則應用於大型企業和成熟產品

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