Systems Theory and Agile Brand Management: The Educative View of Branding

Lies, Jan

Systems Theory and Agile Brand Management: The Educative View of Branding
  • 出版商: Routledge
  • 出版日期: 2024-06-21
  • 售價: $6,060
  • 貴賓價: 9.5 折 $5,757
  • 語言: 英文
  • 頁數: 232
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1032792167
  • ISBN-13: 9781032792163
  • 相關分類: Agile Software

    • 海外代購書籍(需單獨結帳)

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商品描述

This book explores the implications of Niklas Luhmann's theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.

商品描述(中文翻譯)

本書探討了尼克拉斯·盧曼社會系統理論對敏捷品牌管理理論和實踐的影響，特別強調品牌美學的核心作用，以及品牌作為企業和消費者之間相互教育的渠道。

作者簡介

Jan Lies is Professor of Marketing and Communication at FOM University of Applied Science, Gütersloh and Dortmund. He received his doctorate and habilitation from the University of Witten-Herdecke. He has worked for leading PR agencies. His research includes (digital) communications, change and evolution.

作者簡介(中文翻譯)

Jan Lies是FOM應用科學大學（FOM University of Applied Science）的市場營銷和傳播學教授，他在Gütersloh和Dortmund擔任該職。他在Witten-Herdecke大學獲得博士學位和教授資格。他曾在領先的公關機構工作。他的研究範圍包括（數字）傳播、變革和演化。

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