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商品描述
UX research, the key to comprehending users' behaviors, motivations, and preferences for developing delightful experiences, thrives on effective teamwork and collaboration. This comprehensive guide brings together the expertise and insights from seasoned researchers, cross-functional partners, and product leaders in order to transform how you collaborate and unlock the true potential of UX research.
Key Features
- Includes a comprehensive selection of ready-to-use templates
- Incorporates insights and advice from cross-functional stakeholders
- Offers a wide range of strategies tailored to various expertise levels, catering to both novice and advanced practitioners
- Presents universally applicable methodologies and insights, equipping a diverse range of researchers, including consultants, vendors, and in-house professionals
From experienced professionals to those just starting out, and freelancers to in-house researchers, this comprehensive guide offers practical strategies to navigate the pitfalls of UX research, enhancing collaboration and, ultimately, driving success.
商品描述(中文翻譯)
UX研究是理解使用者行為、動機和偏好以開發愉悅體驗的關鍵，它依賴於有效的團隊合作和協作。這本全面指南匯集了經驗豐富的研究人員、跨職能合作夥伴和產品領導者的專業知識和見解，以改變您的協作方式，發揮UX研究的真正潛力。
主要特點:
- 包含一系列現成可用的模板
- 結合跨職能利益相關者的見解和建議
- 提供針對不同專業水平量身定制的策略，適合初學者和高級從業人員
- 提供普遍適用的方法和見解，為顧問、供應商和內部專業人員等各種研究人員提供裝備
無論是經驗豐富的專業人士還是剛入門的人，無論是自由職業者還是內部研究人員，這本全面指南都提供了實用的策略，幫助您避免UX研究中的陷阱，增強協作，最終實現成功。
作者簡介
Sonal Srivastava is a seasoned UX researcher with over 15 years of experience working across diverse industries, including Amazon, Meta, Instacart, and Blizzard. Based in Seattle, Sonal holds a double Master's degree in Social Psychology from the University of Delhi and Human-Centered Design from the University of Washington, Seattle. Her passion lies in guiding companies in harnessing the full potential of user research for creating delightful products as well as developing the next generation of UX researchers.
Her global experience--having lived and worked across continents from India and Ghana to China and the USA--has cultivated her deep understanding of cultural nuances. This, combined with her vast experience spanning from dynamic startups to established corporate giants, has honed her skills in effective stakeholder management and crafting bespoke UX research strategies.
When she's not conducting research or writing, Sonal can be found exploring new places with her husband and two adventurous daughters. She has a passion for experimenting with new recipes in the kitchen, is an ardent wildlife enthusiast, and actively works towards advocating for wildlife conservation.
作者簡介(中文翻譯)
Sonal Srivastava是一位經驗豐富的UX研究員，擁有超過15年的工作經驗，曾在亞馬遜、Meta、Instacart和Blizzard等不同行業工作。Sonal目前居住在西雅圖，持有德里大學社會心理學和華盛頓大學西雅圖分校人本設計的雙碩士學位。她的熱情在於引導公司充分利用用戶研究的潛力，創造令人愉悅的產品，並培養下一代的UX研究員。
她在印度、迦納、中國和美國等多個大陸的生活和工作經驗，培養了她對文化細微差異的深刻理解。這加上她從新創公司到大型企業巨頭的廣泛經驗，磨練了她在有效利益相關者管理和打造量身定制的UX研究策略方面的技能。
當她不在進行研究或寫作時，Sonal喜歡和丈夫以及兩個勇敢的女兒一起探索新地方。她熱衷於在廚房裡嘗試新食譜，是一位熱愛野生動物的愛好者，並積極致力於野生動物保護的倡議工作。
