Designedup: A Designer's Guide on How to Lead Inside the Tech Industry
暫譯: Designedup：設計師在科技產業中領導的指南

Carter, Emma

Designedup: A Designer's Guide on How to Lead Inside the Tech Industry

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商品描述

"Carter's new book, DesignedUp, is a useful guide for the modern design practitioner who sits at the intersection of the IT consultancy and agency world -- someone who chooses to plot their own course across many companies' diverse set of interests instead of being loyal to just one. In doing so, they have selected an exciting path that will bring them many heralded victories and challenging pitfalls, which Carter has aptly navigated over her impressive career. If you have been in the field for a while, I think you will find Carter's book to be a refreshing antidote to any career doldrums you may have."-- Dr. John Maeda, VP of Design and Artificial Intelligence, Microsoft

"Designers have long asked for a 'seat at the table.' What Emma Carter has done is given them the roadmap to not only get that seat, but to redesign the table to fit what tech-driven organisations need to succeed today."-- Jeff Gotthelf, Author "Lean UX" and "Sense & Respond"

Are you struggling to get non-designers to understand the value of what you do?

Tech companies and consultancies can feel like an inhospitable landscape for designers. Too often, design is seen as a 'nice extra', rather than an integral part of the process, and designers find their voice overshadowed by decision-makers who don't understand or appreciate the power of design.

DesignedUp will help you eliminate obstacles and become a design leader who can effectively influence everyone from engineers to C-level execs. By sharing perspectives, methods, frameworks and hero stories from global Tech & Design leaders, including Rebecca Parsons, CTO at Thoughtworks; Andreas Markdalen, Global Chief Creative Officer at frog; Lauren Pleydell-Pearce, Executive Creative Director at PwC UK, Dr. Andy Polaine, Ex-global Group Design Director at Fjord, the book shows you how to:

  • Assess and harness your strengths
  • Understand and communicate in the language of business and tech
  • Develop your influencing skills to bring tech leads and stakeholders on board with design
  • Present compelling design arguments that resonate with decision-makers
  • Turn execs into design evangelists
  • Spread the love for human-centred design far beyond your deliver

商品描述(中文翻譯)

《Carter的新書《DesignedUp》是一本對於現代設計從業者非常有用的指南，這些從業者位於IT顧問和代理商世界的交匯處——他們選擇在多家公司多樣的利益之間規劃自己的路徑，而不是僅僅忠於一家公司。在這樣做的過程中，他們選擇了一條令人興奮的道路，這條道路將帶來許多備受讚譽的勝利和挑戰性的陷阱，而Carter在她令人印象深刻的職業生涯中恰如其分地導航過這些挑戰。如果你在這個領域已經待了一段時間，我相信你會發現Carter的書是對任何職業低潮的清新解藥。' -- 約翰·梅達博士，微軟設計與人工智慧副總裁

'設計師們長期以來一直要求在決策桌上有一個“座位”。Emma Carter所做的就是給他們提供了一條不僅能夠獲得那個座位的路線圖，還能重新設計這張桌子，以適應當今科技驅動組織成功所需的需求。' -- 傑夫·戈特赫夫，《Lean UX》和《Sense & Respond》的作者

你是否在努力讓非設計師理解你所做工作的價值？

科技公司和顧問公司對設計師來說可能感覺像是一個不友好的環境。設計常常被視為“可有可無的附加項”，而不是過程中的一個重要部分，設計師的聲音常常被那些不理解或不欣賞設計力量的決策者所掩蓋。

《DesignedUp》將幫助你消除障礙，成為一位能夠有效影響從工程師到高層主管的設計領導者。通過分享來自全球科技與設計領導者的觀點、方法、框架和英雄故事，包括Thoughtworks的首席技術官Rebecca Parsons；frog的全球首席創意官Andreas Markdalen；PwC UK的執行創意總監Lauren Pleydell-Pearce；Fjord的前全球集團設計總監Dr. Andy Polaine，這本書向你展示如何：

- 評估並利用你的優勢
- 理解並用商業和科技的語言進行溝通
- 發展你的影響力技能，讓技術領導者和利益相關者支持設計
- 提出引人注目的設計論點，與決策者產生共鳴
- 將高層主管轉變為設計的傳道者
- 將以人為中心的設計的熱愛傳播得更遠，超越你的交付成果

作者簡介

Emma Carter is a seasoned design leader with more than two decades of experience in design and innovation across various industries. She has witnessed, and adapted to, the evolution of design as it has embraced the fast-paced tech industry and continued to solve problems for humans.
Emma successfully led an award-winning design agency in the UK, before embarking on a new and rather sunnier chapter in Brisbane, Australia. During her tenure as a Principal Experience Designer at leading global technology consultancy, Thoughtworks, she spent nearly a decade assisting clients in elevating their design maturity by driving a customer-centric approach to problem-solving and leading cross-functional agile teams to think from the user's perspective.
As a regular speaker at conferences and events, Emma shares her expertise and inspires audiences to embrace the power of design. Driven by her unwavering commitment to creating better experiences through design. Emma Carter brings her unique blended experience of branding, visual design, experience design and agile delivery to the forefront. She propels organisations forward, fostering design maturity and ensuring they embrace the full spectrum of design's transformative value.

作者簡介(中文翻譯)

艾瑪·卡特是一位資深的設計領導者，擁有超過二十年的設計與創新經驗，涵蓋多個行業。她見證並適應了設計的演變，隨著快速發展的科技產業而不斷進步，並持續為人類解決問題。
在前往澳大利亞布里斯班展開一段新的、更陽光的篇章之前，艾瑪成功地領導了一家獲獎的設計機構，位於英國。在全球領先的科技顧問公司Thoughtworks擔任首席體驗設計師期間，她花了近十年的時間協助客戶提升其設計成熟度，推動以客戶為中心的問題解決方法，並領導跨功能的敏捷團隊從用戶的角度思考。
作為會議和活動的常規演講者，艾瑪分享她的專業知識，並激勵觀眾擁抱設計的力量。她堅定不移地致力於通過設計創造更好的體驗。艾瑪·卡特將她在品牌、視覺設計、體驗設計和敏捷交付方面的獨特綜合經驗帶到前沿。她推動組織向前發展，促進設計成熟度，確保他們充分擁抱設計的轉型價值。

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