Big Data Analytics: Applications in Business and Marketing

Chaudhary, Kiran, Alam, Mansaf

Big Data Analytics: Applications in Business and Marketing

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商品描述

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance.

The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including:

  • Big data analytics and algorithm
  • Market basket analysis
  • Anticipating consumer purchase behavior
  • Variation in shopping patterns
  • Big data analytics for market intelligence

The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. Part IV examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing.

This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.

作者簡介

Dr. Kiran Chaudhary is an Assistant Professor in the Department of Commerce, Shivaji College, University of Delhi. She has Twelve years of Teaching Research experience. She earned Ph.D. in Marketing (Commerce) from Kurukshetra University, Kurukshetra, Haryana. Her areas of research include Marketing, Human resource Management, Organizational Behavior, Business and Corporate law. She has published a book on Probability and Statistics. She has published several research articles in reputed International Journals and Proceedings of reputed International conferences published
Dr. Mansaf Alam is an Associate Professor in the Department of Computer Science, Faculty of Natural Sciences, Jamia Millia Islamia, New Delhi. He has also been a Young Faculty Research Fellow, DeitY, for the government of India and Editor-in-Chief for the Journal of Applied Information Science. He has published several research articles in reputed International Journals and Proceedings of reputed International conferences published by IEEE, Springer, Elsevier Science, and ACM. His area of research include Big Data Analytics, Machine Learning & Deep Learning, Cloud Computing, Cloud database management system(CDBMS), Object Oriented Database System(OODBMS), Information Retrieval and Data Mining.

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