Music Marketing: Press, Promotion, Distribution, and Retail (Paperback)
暫譯: 音樂行銷:媒體、推廣、發行與零售(平裝本)

Mike King

  • 出版商: Hal Leonard
  • 出版日期: 2009-08-01
  • 售價: $1,110
  • 貴賓價: 9.5$1,055
  • 語言: 英文
  • 頁數: 224
  • 裝訂: Paperback
  • ISBN: 087639098X
  • ISBN-13: 9780876390986
  • 相關分類: 行銷/網路行銷 Marketing
  • 海外代購書籍(需單獨結帳)

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商品描述

(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

商品描述(中文翻譯)

(Berklee Press)。Berklee 專家分享如何行銷和分發您的歌曲和樂團。銷售更多音樂!學習對音樂人來說最有效的行銷策略,利用數位時代帶來的重大變化和機會,來推動音樂行銷。這種多面向且整合的方法將幫助您制定有效的全球行銷策略。逐步發展一個針對您獨特優勢和預算量身定制的主動行銷計劃和時間表。您將學會如何有效安排行銷活動的時機,將您的音樂宣傳到傳統印刷媒體和新興的線上機會,了解當前在線、衛星和地面廣播的機會,並導航各種零售和分發選項,包括實體店和線上選項,如 iTunes、Rhapsody 和其他服務。