Out of Our Minds: The Power of Being Creative
暫譯: 超越思維：創造力的力量
Robinson, Ken
- 出版商: Wiley
- 出版日期: 2017-11-13
- 售價: $1,160
- 貴賓價: 9.5 折 $1,102
- 語言: 英文
- 頁數: 304
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 085708741X
- ISBN-13: 9780857087416
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商品描述
Creativity is critical.
Out of Our Minds explores creativity: its value in business, its ubiquity in children, its perceived absence in many adults and the phenomenon through which it disappears -- and offers a groundbreaking approach for getting it back. Author Sir Ken Robinson is an internationally recognised authority on creativity, and his TED talk on the subject is the most watched video in TED's history. In this book, Sir Ken argues that organisations everywhere are struggling to fix a problem that originates in schools and universities. Organisations everywhere are competing in a world that changes in the blink of an eye - they need people who are flexible enough to adapt, and creative enough to find novel solutions to problems old and new. Out of Our Minds describes how schools, businesses and communities can work together to bring creativity out of the closet and realise its inherent value at every stage of life. This new third edition has been updated to reflect changing technologies and demographics, with updated case studies and coverage of recent changes to education.
While education and training are the keys to the future, the key can also be turned the other way; locking people away from their own creativity. Only by actively fostering creativity can businesses unlock those doors and achieve their true potential. This book will help you to:
- Understand the importance of actively promoting creativity and innovation.
- Discover why creativity stagnates somewhere between childhood and adulthood.
- Learn how to re-awaken dormant creativity to help your business achieve more.
- Explore ways in which we can work together to keep creativity alive for everyone.
Modern business absolutely demands creativity of thought and action. We're all creative as children -- so where does it go? When do we lose it? Out of Our Minds has the answers, and clear solutions for getting it back.
商品描述(中文翻譯)
創造力至關重要。
《超越思維》探討了創造力：它在商業中的價值、在兒童中的普遍性、在許多成年人中感知的缺失以及它消失的現象——並提供了一種開創性的方式來重新獲得創造力。作者肯·羅賓森爵士是一位國際公認的創造力權威，他在這個主題上的TED演講是TED歷史上觀看次數最多的視頻。在這本書中，肯·羅賓森爵士主張，世界各地的組織都在努力解決一個源於學校和大學的問題。組織在瞬息萬變的世界中競爭——他們需要能夠靈活適應的人，並且需要能夠找到新舊問題新解決方案的創造性人才。《超越思維》描述了學校、企業和社區如何共同合作，將創造力從隱蔽中釋放出來，並在生活的每個階段實現其固有價值。這本新第三版已更新，以反映不斷變化的技術和人口統計，並包含更新的案例研究和對教育最近變化的報導。
雖然教育和培訓是未來的關鍵，但這把鑰匙也可以反向轉動；將人們鎖住，遠離他們自己的創造力。只有通過積極培養創造力，企業才能打開這些門，實現其真正潛力。本書將幫助您：
- 理解積極促進創造力和創新重要性。
- 發現創造力在童年和成年之間停滯的原因。
- 學習如何重新喚醒沉睡的創造力，幫助您的企業實現更多。
- 探索我們如何共同努力，讓每個人都能保持創造力的活力。
現代商業絕對需要創造性的思考和行動。我們在兒童時期都是有創造力的——那麼它去哪裡了？我們何時失去了它？《超越思維》提供了答案，以及重新獲得創造力的明確解決方案。
作者簡介
SIR KEN ROBINSON, PHD, is an internationally recognized leader in the development of creativity, innovation and human resources. He speaks to audiences throughout the world on the creative challenges facing business and education in the new global economies. Listed by Fast Company as one of the world's elite thinkers on creativity and innovation and ranked among the Thinkers50 of the world's top business thought leaders, he has worked with governments in the United States, Europe and Asia, with international agencies, Fortune 500 companies, national and state education systems and some of the world's leading cultural organizations.
For 12 years, he was professor of education at the University of Warwick in the UK and is now Professor Emeritus. He has received numerous honorary degrees and awards for his international work in education, creativity and cultural development. In 2003, he received a knighthood from H.M. Queen Elizabeth II for his services to the arts.
Sir Ken's famous 2006 talk at the prestigious TED Conference is the most watched in TED history and has been seen by millions of people in more than 160 countries. He is author of the New York Times bestsellers The Element: How Finding Your Passion Changes Everything and Finding Your Element: How to Discover Your Talents and Passions and Transform Your Life. Born in the UK, he lives in Los Angeles California.
作者簡介(中文翻譯)
肯·羅賓森爵士 (SIR KEN ROBINSON), PhD 是國際公認的創造力、創新和人力資源發展領導者。他在全球各地的觀眾面前演講，探討在新全球經濟中商業和教育面臨的創意挑戰。被《Fast Company》列為全球創造力和創新領域的精英思想家之一，並在全球頂尖商業思想領袖的 Thinkers50 中名列前茅，他曾與美國、歐洲和亞洲的政府、國際機構、財富500強公司、國家和州教育系統以及一些世界領先的文化組織合作。
在英國華威大學 (University of Warwick) 擔任教育學教授長達12年，現為名譽教授。他因在教育、創造力和文化發展方面的國際工作而獲得多個榮譽學位和獎項。2003年，他因對藝術的貢獻而獲得英國女王伊莉莎白二世的爵士封號。
肯·羅賓森爵士在享有盛譽的 TED 大會上於2006年發表的演講是 TED 歷史上觀看次數最多的演講，已被來自160多個國家的數百萬人觀看。他是《紐約時報》暢銷書《元素：找到你的熱情如何改變一切》(The Element: How Finding Your Passion Changes Everything) 和《尋找你的元素：如何發現你的才能和熱情並改變你的生活》(Finding Your Element: How to Discover Your Talents and Passions and Transform Your Life) 的作者。出生於英國的他目前居住在加利福尼亞州洛杉磯。
