Dot.com Success! Surviving the Fallout and Consolidation

Is the Internet Revolution over? Not by a long shot, but surviving the battle is not as easy as it used to be. Not long ago, all you needed to make money off the Internet Revolution was an idea. But how things have changed! Today you need a good idea, a sound business approach, funding you can count on, and a deep understanding of the industry segment in which you're setting up shop. And even then, success is no sure thing.

Dot.com Success! Surviving the Fallout and Consolidation cuts through the web of uncertainty. There's no envelope of cash inside, but it does deliver the next best thing: insider advice on pitching your idea and winning investors, hiring and retaining employees, making IT decisions, forming partnerships, and reaping your profits. Silicon Valley journalist Sally Richards goes into the Internet's inner sanctum and interviews industry leaders to find out how to succeed in the dot-com world. Dot-com leaders share their insights, secrets, successes, and failures to give you an essential guide to getting down to business—and staying there.

• Style your pitch for your audience
• Write your executive summaries
• Obtain funding from VCs and other sources
• Hire and retain employees
• Form strong partnerships
• Brand your website
• Make sound IT decisions
• Leverage corporate venture arm investors
• Find help when you need it
• Develop contracts
• Pursue a sound exit strategy