Managing Enterprise Content: A Unified Content Strategy
暫譯: 企業內容管理：統一內容策略

Ann Rockley

Managing Enterprise Content: A Unified Content Strategy

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商品描述

Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.

Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.

 

商品描述(中文翻譯)

今天的企業面臨著創造更多內容的需求，速度更快，針對更多客戶進行客製化，並且需要比以往更多的媒體。《管理企業內容：統一內容策略》提供了概念、策略、指導方針、流程和技術選項，幫助企業內容管理者和作者應對不斷增加的創建、管理和分發內容的需求。

作者 Ann Rockley 及 Rockley Group 團隊提供的技術將幫助您定義內容管理需求、建立願景、設計內容架構、選擇合適的工具，並克服管理企業內容的障礙。本書將幫助您視覺化企業內容的廣泛範疇、有效創建、管理和交付內容的要求，以及為您的組織發展統一內容策略的價值。

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