Supplier Empowerment: Solutions for Business-to-Business E-Commerce
Andy Longshaw, Andy Longshaw Martin Harwar, Martin Harwar, Robert Hylton
- 出版商: MicroSoft
- 出版日期: 2002-02-01
- 定價: $1,400
- 售價: 5.0 折 $700
- 語言: 英文
- 頁數: 214
- 裝訂: Hardcover
- ISBN: 0735614989
- ISBN-13: 9780735614987
-
相關分類:
電子商務 E-commerce
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相關主題
商品描述
Description:
Solutions for Business-to-Business E-Commerce
Today’s chaotic world of B2B e-commerce offers
exciting possibilities—and challenges. The right solution makes it easy to
differentiate your products and services and to sell more effectively to your
business customers in whatever way they prefer—including their electronic
procurement applications, electronic marketplaces, customer applications, and
your own personalized Web site. Find out how real companies are already using
B2B e-commerce to reduce costs and gain access to new markets in SUPPLIER
EMPOWERMENT. You’ll also see how all the technologies and services integrated in
the Microsoft® Solution for Supplier Enablement work together to help companies
of all sizes increase revenue, become more agile, and decrease costs as they do
so. You’ll learn about:
• THE ROLE OF SUPPLIERS IN B2B E-COMMERCE: Get an
overview of current roles, terms, and trends in B2B e-commerce.
• SUPPLIER
EMPOWERMENT: Discover the advantages you can gain with supplier-centric
technologies, such as increasing sales and margins, reducing costs, creating a
better experience for your customers, and distinguishing your company from
competitors.
• TECHNOLOGY AS A STRATEGIC WEAPON FOR SUPPLIERS: Learn how best
to decide which processes to automate—and how to evaluate your decisions with a
cost/benefit justification framework.
• STRATEGIES AND SOLUTIONS: Read case
studies about successful strategies and solutions for a variety of supplier
needs, with discussions of costs, benefits, and tradeoffs.
• IMPLEMENTATION:
Find out how to implement an extensible supplier software solution that allows
you to sell effectively through multiple online channels.
Table of Contents:
Preface | |
Introduction | vii |
What a Ride! | vii |
The B2B Hype Meter | viii |
Light at the End of the Tunnel? | x |
CHAPTER 1 The Role of Suppliers in Business-to-Business E-Commerce | 1 |
Introduction to B2B E-Commerce | 3 |
B2B E-Commerce Roles | 5 |
Recent Trends and New Business Models | 15 |
Challenges Facing Suppliers | 26 |
Summary: Supplier Participation in B2B E-Commerce | 28 |
CHAPTER 2 Business-to-Business E-Commerce Objectives for Suppliers | 29 |
What Is Supplier Empowerment? | 32 |
Supplier Business Objectives | 33 |
Realizing Your Business Objectives | 47 |
Summary: Supplier Empowerment | 50 |
CHAPTER 3 Technology as a Strategic Weapon for Suppliers | 51 |
Supplier Landscape | 52 |
Technological Challenges | 59 |
Technology as a Strategic Weapon | 64 |
Economic Justification for Your Decisions: A Framework | 67 |
Summary: How Suppliers Can Use Technology as a Strategic Weapon | 76 |
CHAPTER 4 Business Strategies and Solutions | 79 |
Selecting a Strategy | 85 |
The Sliding Scale of Solutions | 94 |
Matching Strategies to Solutions | 104 |
Summary: Appropriate Selection of Strategies and Solutions | 118 |
CHAPTER 5 Implementing a Solution | 119 |
Doing It for Real | 119 |
Identifying Resources | 124 |
Enabling Technologies | 128 |
Creating a Plan | 152 |
Summary: Implementing a Solution | 153 |
CHAPTER 6 Managing the Future: Buyers, Suppliers, and Business-to-Business E-Commerce | 155 |
Buyers and Suppliers: Moving into the Information Age | 156 |
Managing Change | 161 |
Summary: Managing the Future | 167 |
APPENDIX A Empowering Kunkle Valve: A Business Value Case Study | 169 |
Executive Summary | 170 |
Supplier Enablement Drives Business Value for Entire Supply Chain | 184 |
Microsoft Solution for Supplier Enablement | 185 |
GLOSSARY | 187 |
INDEX | 199 |
商品描述(中文翻譯)
描述:
解決企業對企業電子商務的方案
今天混亂的B2B電子商務世界提供了令人興奮的可能性和挑戰。適當的解決方案可以使您的產品和服務易於區分,並以各種方式更有效地向您的企業客戶銷售,包括他們偏好的電子採購應用程序、電子市場、客戶應用程序和您自己的個性化網站。了解真實公司如何利用B2B電子商務降低成本並進入新市場的供應商賦權。您還將了解Microsoft®供應商賦能解決方案中集成的所有技術和服務如何協同工作,以幫助各種規模的公司增加收入,變得更具靈活性並降低成本。您將了解以下內容:
• 供應商在B2B電子商務中的角色:瞭解B2B電子商務中的當前角色、術語和趨勢概述。
• 供應商賦權:發現供應商中心技術的優勢,例如增加銷售和利潤、降低成本、為客戶創造更好的體驗以及與競爭對手區分開來。
• 技術作為供應商的戰略武器:了解如何最佳決定哪些流程自動化,以及如何使用成本效益的正當化框架評估您的決策。
• 策略和解決方案:閱讀成功的供應商需求的案例研究,討論成本、效益和權衡。
• 實施:了解如何實施可擴展的供應商軟件解決方案,使您能夠通過多個在線渠道有效銷售。
目錄:
前言
引言
- 什麼樣的旅程!
- B2B炒作指數
- 隧道盡頭的光?
第1章 供應商在企業對企業電子商務中的角色
- B2B電子商務簡介
- B2B電子商務角色
- 最近的趨勢和新的商業模式