Sams Teach Yourself Google Analytics in 10 Minutes

Michael Miller

Sams Teach Yourself Google Analytics in 10 Minutes
  • 出版商: SAMS
  • 出版日期: 2010-07-08
  • 售價: $840
  • 貴賓價: 9.5 折 $798
  • 語言: 英文
  • 頁數: 240
  • 裝訂: Paperback
  • ISBN: 0672333201
  • ISBN-13: 9780672333200
  • 相關分類: Google Analytics

    • 海外代購書籍(需單獨結帳)

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商品描述

Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!

 

10 minutes is all you need to learn how to…

  • Quickly create a Google Analytics account and add Google Analytics to your site
  • Define goals and measure how well your site is achieving them
  • Track visitors from search engines, pay-per-click advertising, email, and other sources
  • Discover the pages your visitors view, how long they stay, and where they exit
  • Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
  • Identify your best and worst content, and fix poorly performing pages
  • Improve your site by tracking error pages and broken links
  • Measure AdWords traffic, position, and e-commerce performance
  • Manage Google Analytics through the Dashboard
  • Customize Google Analytics to work more effectively with your site
  • Capture more accurate information by filtering out internal traffic
  • Choose the right reports and data, understand them, and act on what you learn

商品描述(中文翻譯)

《Sams Teach Yourself Google Analytics™ in 10 Minutes》在您需要快速結果時，提供直接、實用的答案。通過逐步學習10分鐘的課程，您將學到使用Google Analytics準確衡量您的網站表現並改進它所需的一切！

只需10分鐘，您就能學會以下技能：
- 快速創建Google Analytics帳戶並將其添加到您的網站
- 定義目標並測量網站實現目標的程度
- 追蹤來自搜索引擎、按點擊付費廣告、電子郵件和其他來源的訪問者
- 發現訪問者瀏覽的頁面、停留時間和離開頁面的位置
- 監控特定用戶操作，例如播放嵌入式視頻、選擇Flash菜單項目或下載文件
- 確定最佳和最差的內容，並修復表現不佳的頁面
- 通過追蹤錯誤頁面和壞連結來改進您的網站
- 測量AdWords流量、位置和電子商務表現
- 通過儀表板管理Google Analytics
- 自定義Google Analytics以更有效地與您的網站配合使用
- 通過過濾內部流量獲取更準確的信息
- 選擇正確的報告和數據，理解它們並根據所學知識採取行動

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