Designing Effective Web Surveys (Hardcover) (設計有效的網路調查)

Mick P. Couper PhD

  • 出版商: Cambridge
  • 出版日期: 2008-09-29
  • 定價: $4,200
  • 售價: 9.0$3,780
  • 語言: 英文
  • 頁數: 416
  • 裝訂: Hardcover
  • ISBN: 0521889456
  • ISBN-13: 9780521889452
  • 立即出貨 (庫存=1)

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商品描述

Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys.

商品描述(中文翻譯)

《設計有效的網路調查》是一本實用指南,基於實證證據並以科學研究和理論為基礎,旨在指導調查實踐者在開發和部署成功的網路調查方面的藝術和科學。它並非一本「食譜」,而是旨在讓讀者思考為何需要關注設計。本書適用於學術、政府和市場研究人員,他們負責設計和執行網路調查。