Next Generation Wireless Applications, 2/e: Creating Mobile Applications in a Web 2.0 and Mobile 2.0 World
暫譯: 下一代無線應用程式（第二版）：在 Web 2.0 和 Mobile 2.0 世界中創建行動應用程式

Paul Golding

Next Generation Wireless Applications, 2/e: Creating Mobile Applications in a Web 2.0 and Mobile 2.0 World
  • 出版商: Wiley
  • 出版日期: 2008-05-01
  • 定價: $3,500
  • 售價: 8.5 折 $2,975
  • 語言: 英文
  • 頁數: 626
  • 裝訂: Hardcover
  • ISBN: 0470725060
  • ISBN-13: 9780470725061

    • 立即出貨 (庫存=1)

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商品描述

"Cuts through the hype! Golding's compelling offers visionary, but practical insights. A "must have" reference treatment for all practitioners in the mobile innovation space."
—Jag Minhas, Telefónica O2 Europe

Second edition of this best-selling guide to Wireless Applications: fully revised, updated and with brand new material!

In Next Generation Wireless Applications, Second Edition, the author establishes a picture of the entire mobile application ecosystem, and explains how it all fits together.

This edition builds upon the successes of the first edition by offering an up-to-date holistic guide to mobile application development, including an assessment of the applicability of new mobile applications, and an exploration into the developments in a number of areas such as Web 2.0, 3G, Mobile TV, J2ME (Java 2 Micro Edition) and many more.

Key features of this second edition include:

  • New introductory chapters on trends in mobile application, and on becoming an Operator.
  • Two new chapters on Mobile 2.0 and IMS and Mobilizing Media and TV.
  • Extra material on convergence, Web 2.0, AJAX (Asynchronous JavaScript and XML), HSDPA (High Speed Downlink Packet Access) and MBMS (Multimedia Broadcast Multicast Service), WiMAX (Worldwide Interoperability for Microwave Access) and WiFi.
  • Best practice on how to present to, sell to and work with operators.
  • More insights, anecdotes and sidebars reflecting the author's extensive experience in the industry.

Next Generation Wireless Applications will prove essential reading for professionals in mobile operator and mobile application developing companies, web developers, and developer community managers. Media companies, general managers, business analysts, students, business consultants, and Java developers will also find this book captivating.

"If you want to understand the future of mobile applications and services, their potential impact and the growth opportunities this is the perfect starting point."
—Martin Smith, Head of Content Innovation & Applications, T-Mobile

商品描述(中文翻譯)

「切入熱潮！Golding 的作品提供了具前瞻性但實用的見解。對於所有從事行動創新領域的實務工作者來說，這是一本必備的參考書。」
— **Jag Minhas**，Telefónica O2 Europe

**這本暢銷書《無線應用程序指南》的第二版：全面修訂、更新並新增全新內容！**

在《下一代無線應用程序，第二版》中，作者描繪了整個行動應用生態系統的全貌，並解釋了這一切是如何相互連結的。

本版在第一版的成功基礎上，提供了一個最新的整體指南，涵蓋行動應用開發，包括對新行動應用的適用性評估，以及對多個領域的發展進行探索，如 Web 2.0、3G、行動電視、J2ME（Java 2 Micro Edition）等。

本第二版的主要特點包括：
- 新的介紹章節，探討行動應用的趨勢以及成為運營商的過程。
- 兩個新章節，分別關於 Mobile 2.0 和 IMS 以及媒體和電視的行動化。
- 關於融合、Web 2.0、AJAX（非同步 JavaScript 和 XML）、HSDPA（高速下行分組接入）和 MBMS（多媒體廣播多播服務）、WiMAX（全球微波接入互通性）和 WiFi 的額外資料。
- 有關如何向運營商展示、銷售和合作的最佳實踐。
- 更多的見解、軼事和側邊故事，反映了作者在行業中的豐富經驗。

《下一代無線應用程序》將成為行動運營商和行動應用開發公司的專業人士、網頁開發者和開發者社群經理的必讀書籍。媒體公司、總經理、商業分析師、學生、商業顧問和 Java 開發者也會發現這本書引人入勝。

「如果你想了解行動應用和服務的未來、它們的潛在影響以及增長機會，這是完美的起點。」
— **Martin Smith**，T-Mobile 內容創新與應用部門負責人

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