140 Characters: A Style Guide for the Short Form (Paperback)
暫譯: 140 字元:短文格式風格指南 (平裝本)
Dom Sagolla
- 出版商: Wiley
- 出版日期: 2009-10-12
- 售價: $910
- 貴賓價: 9.5 折 $865
- 語言: 英文
- 頁數: 208
- 裝訂: Paperback
- ISBN: 0470556137
- ISBN-13: 9780470556139
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商品描述
The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill.
In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands.
- Covers basic grammar rules for short-form writing
- The equivalent of Strunk and White's Elements of Style for today's social media-driven marketing messages
- Helps you develop your own unique short-form writing style
140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.
商品描述(中文翻譯)
充分利用您在 Twitter、Facebook 和其他社交網路上的訊息
Twitter 和其他社交網路的興起,以及簡訊的普及,使得短格式溝通成為日常現實。然而,在短時間內清楚地表達自己,尤其是在 Twitter 的 140 字元限制內,需要特別的寫作技巧。
在《140 Characters》中,Twitter 的共同創辦人 Dom Sagolla 涵蓋了優秀短格式寫作的所有基本要素,包括以簡單、誠實和幽默的方式進行溝通的重要性。對於行銷人員和企業主來說,社交媒體已成為推廣業務日益重要的途徑——這是第一本專門針對以網際網路時代所需的簡潔和清晰進行溝通的寫作指南。
- 涵蓋短格式寫作的基本文法規則
- 相當於 Strunk 和 White 的《Elements of Style》針對當今社交媒體驅動的行銷訊息
- 幫助您發展自己獨特的短格式寫作風格
《140 Characters》是一本急需的指南,能夠幫助您進行能夠影響在線聲譽的溝通。