Advanced Web Metrics with Google Analytics (Paperback)
暫譯: 進階網頁指標與 Google Analytics
Brian Clifton
- 出版商: Sybex
- 出版日期: 2008-03-31
- 售價: $1,600
- 貴賓價: 9.5 折 $1,520
- 語言: 英文
- 頁數: 384
- 裝訂: Paperback
- ISBN: 0470253126
- ISBN-13: 9780470253120
-
相關分類:
Google Analytics
已過版
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商品描述
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
商品描述(中文翻譯)
您是否充分利用您的網站？Google 內部人士及網頁指標專家 Brian Clifton 揭示了您需要的信息，以獲得網站影響力的真實圖景，並利用 Google Analytics (GA) 和最新的網頁指標方法保持競爭力。哪些行銷活動效果最佳？您如何量化它們的成功？您應該追蹤哪些指標？本書充滿了其他地方未記錄的技術和內部秘訣，提供了您增強品牌和提高網站投資報酬率所需的專家指導。
