Statistical Methods in e-Commerce Research
暫譯: 電子商務研究中的統計方法
Wolfgang Jank, Galit Shmueli
- 出版商: Wiley
- 出版日期: 2008-09-01
- 定價: $3,230
- 售價: 9.5 折 $3,069
- 語言: 英文
- 頁數: 430
- 裝訂: Hardcover
- ISBN: 0470120126
- ISBN-13: 9780470120125
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相關分類:
電子商務 E-commerce
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商品描述
This groundbreaking book introduces the application of statistical methodologies to e-Commerce data
With the expanding presence of technology in today's economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Statistical Methods in e-Commerce Research is the first book of its kind to focus on the statistical models and methods that are essential in order to analyze information from electronic-commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity.
This collection gathers over thirty researchers and practitioners from the fields of statistics, computer science, information systems, and marketing to discuss the growing use of statistical methods in e-Commerce research. From privacy protection to economic impact, the book first identifies the many obstacles that are encountered while collecting, cleaning, exploring, and analyzing e-Commerce data. Solutions to these problems are then suggested using established and newly developed statistical and data mining methods. Finally, a look into the future of this evolving area of study is provided through an in-depth discussion of the emerging methods for conducting e-Commerce research.
Statistical Methods in e-Commerce Research successfully bridges the gap between statistics and e-Commerce, introducing a statistical approach to solving challenges that arise in the context of online transactions, while also introducing a wide range of e-Commerce applications and problems where novel statistical methodology is warranted. It is an ideal text for courses on e-Commerce at the upper-undergraduate and graduate levels and also serves as a valuable reference for researchers and analysts across a wide array of subject areas, including economics, marketing, and information systems who would like to gain a deeper understanding of the use of statistics in their work.
With the expanding presence of technology in today's economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Statistical Methods in e-Commerce Research is the first book of its kind to focus on the statistical models and methods that are essential in order to analyze information from electronic-commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity.
This collection gathers over thirty researchers and practitioners from the fields of statistics, computer science, information systems, and marketing to discuss the growing use of statistical methods in e-Commerce research. From privacy protection to economic impact, the book first identifies the many obstacles that are encountered while collecting, cleaning, exploring, and analyzing e-Commerce data. Solutions to these problems are then suggested using established and newly developed statistical and data mining methods. Finally, a look into the future of this evolving area of study is provided through an in-depth discussion of the emerging methods for conducting e-Commerce research.
Statistical Methods in e-Commerce Research successfully bridges the gap between statistics and e-Commerce, introducing a statistical approach to solving challenges that arise in the context of online transactions, while also introducing a wide range of e-Commerce applications and problems where novel statistical methodology is warranted. It is an ideal text for courses on e-Commerce at the upper-undergraduate and graduate levels and also serves as a valuable reference for researchers and analysts across a wide array of subject areas, including economics, marketing, and information systems who would like to gain a deeper understanding of the use of statistics in their work.
商品描述(中文翻譯)
這本開創性的書籍介紹了統計方法在電子商務數據中的應用。
隨著科技在當今經濟市場中的日益普及，使用互聯網進行購買、銷售和投資變得越來越受歡迎且公開。 《電子商務研究中的統計方法》是首本專注於統計模型和方法的書籍，這些模型和方法對於分析電子商務（e-Commerce）交易中的信息至關重要，能夠識別新電子商務數據結構所帶來的挑戰，並發現有關消費者活動的新知識。
本書匯集了來自統計學、計算機科學、信息系統和市場營銷等領域的三十多位研究者和實踐者，討論統計方法在電子商務研究中日益增長的應用。從隱私保護到經濟影響，本書首先識別在收集、清理、探索和分析電子商務數據時所遇到的許多障礙。然後，針對這些問題，提出了使用既有和新開發的統計及數據挖掘方法的解決方案。最後，通過對新興電子商務研究方法的深入討論，展望了這一不斷發展的研究領域的未來。
《電子商務研究中的統計方法》成功地彌合了統計學與電子商務之間的鴻溝，提出了一種統計方法來解決在線交易中出現的挑戰，同時介紹了各種電子商務應用和需要新穎統計方法的問題。這本書是高年級本科生和研究生電子商務課程的理想教材，並且對於希望深入了解統計在其工作中應用的經濟學、市場營銷和信息系統等多個領域的研究者和分析師來說，也是一本寶貴的參考資料。
