Designing the Mobile User Experience (設計行動用戶體驗)

Barbara Ballard

Designing the Mobile User Experience
  • 出版商: Wiley
  • 出版日期: 2007-04-01
  • 售價: $1,250
  • 貴賓價: 9.8 折 $1,225
  • 語言: 英文
  • 頁數: 260
  • 裝訂: Hardcover
  • ISBN: 0471515078
  • ISBN-13: 9780470033616
  • 相關分類: 使用者經驗 UX

    • 立即出貨 (庫存=1)

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Description

Gain the knowledge and tools to deliver compelling mobile phone applications.

Mobile and wireless application design is complex and challenging. Selecting an application technology and designing a mobile application require an understanding of the benefits, costs, context, and restrictions of the development company, end user, target device, and industry structure.

Designing the Mobile User Experience provides the experienced product development professional with an understanding of the users, technologies, devices, design principles, techniques and industry players unique to the mobile and wireless space. Barbara Ballard describes the different components affecting the user experience and principles applicable to the mobile environment, enabling the reader to choose effective technologies, platforms, and devices, plan appropriate application features, apply pervasive design patterns, and choose and apply appropriate research techniques.

Designing the Mobile User Experience:

  • Provides a comprehensive guide to the mobile user experience, offering guidance to help make appropriate product development and design decisions.
  • Gives product development professionals the tools necessary to understand development in the mobile environment.
  • Clarifies the components affecting the user experience and principles uniquely applicable to the mobile application field.
  • Explores industry structure and power dynamics, providing insight into how mobile technologies and platforms become available on current and future phones.
  • Provides user interface design patterns, design resources, and user research methods for mobile user interface design.
  • Illustrates concepts with example photographs, explanatory tables and charts, and an example application.

Designing the Mobile User Experience is an invaluable resource for information architects, user experience planners and designers, interaction designers, human factors specialists, ergonomists, product marketing specialists, and brand managers. Managers and directors within organizations entering the mobile space, advanced students, partnership managers, software architects, solution architects, development managers, graphic designers, visual designers, and interface designers will also find this to be an excellent guide to the topic.

Table of Contents

Preface.

About the Author.

1 Introduction: Mobility is Different.

1.1 Mobilizing Applications.

1.2 What is ‘Mobile’ Anyhow?

1.3 The Carry Principle.

1.4 Components of a Mobile Application.

1.5 About This Book.

2 Mobile Users in the Wild.

2.1 Mobile User Characteristics.

2.2 Groups and Tribes.

2.3 International Differences.

3 Mobile Devices.

3.1 A Device Taxonomy.

3.2 Anatomy of the PCD.

4 Selecting Application Technologies.

4.1 Input Modalities.

4.2 Interaction Responsiveness.

4.3 Data Storage Locations.

4.4 Display Modality.

4.5 Supplemental Technologies.

4.6 Distribution Methods.

4.7 Other Concerns.

4.8 Platforms.

5 Mobile Design Principles.

5.1 Mobilize, Don’t Miniaturize.

5.2 User Context.

5.3 Handling Device Proliferation.

5.4 Emulators and Simulators.

5.5 Detailed Design Recommendations.

6 Mobile User Interface Design Patterns.

6.1 About User Interface Patterns.

6.2 Screen Design.

6.3 Application Navigation.

6.4 Application Management.

6.5 Advertising.

7 Graphic and Media Design.

7.1 Composition for the Small Screen.

7.2 Video and Animation.

7.3 Sound.

7.4 Streaming versus Downloaded Content.

7.5 Managing Media: Meta Data.

8 Industry Players.

8.1 Carriers (Operators).

8.2 Device Manufacturers.

8.3 Technology and Platform Providers.

8.4 Application and Content Developers.

8.5 Content Distributors.

8.6 Industry Associations.

8.7 Government.

9 Research and Design Process.

9.1 Mobile Research Challenges.

9.2 User Research.

9.3 Design Phase Testing.

9.4 Application Usability Testing.

9.5 Market Acceptance (beta) Testing.

10 Example Application: Traveler Tool.

10.1 User Requirements.

10.2 Product Requirements.

10.3 High-level Design Concepts.

10.4 Detailed Design Plan.

Appendices.

A: Mobile Markup Languages.

B: Domain Names.

C: Minimum Object Resolution.

D: Opt-In and Opt-Out.

E: Mobile Companies.

Glossary.

Index.

商品描述(中文翻譯)

描述

獲得知識和工具，以提供引人入勝的手機應用程式。手機和無線應用程式設計是複雜且具有挑戰性的。選擇應用程式技術和設計手機應用程式需要對開發公司、最終用戶、目標設備和行業結構的利益、成本、背景和限制有一定的了解。

《設計手機用戶體驗》為有經驗的產品開發專業人士提供了對手機和無線領域獨特的用戶、技術、設備、設計原則、技術和行業參與者的理解。Barbara Ballard描述了影響用戶體驗的不同組件和適用於移動環境的原則，使讀者能夠選擇有效的技術、平台和設備，計劃適當的應用程式功能，應用普遍的設計模式，並選擇和應用適當的研究方法。

《設計手機用戶體驗》：

- 提供了對手機用戶體驗的全面指南，提供指導，幫助做出適當的產品開發和設計決策。
- 為產品開發專業人士提供了在移動環境中理解開發所需的工具。
- 澄清了影響用戶體驗的組件和移動應用程式領域獨特的原則。
- 探討了行業結構和權力動態，提供了對當前和未來手機上可用的移動技術和平台的洞察。
- 提供了用於手機用戶界面設計的用戶界面設計模式、設計資源和用戶研究方法。
- 通過示例照片、解釋性表格和圖表以及示例應用程式來說明概念。

《設計手機用戶體驗》是信息架構師、用戶體驗規劃師和設計師、互動設計師、人因專家、人體工學家、產品營銷專家和品牌經理的寶貴資源。組織進入移動領域的經理和主管、高級學生、合作夥伴經理、軟體架構師、解決方案架構師、開發經理、圖形設計師、視覺設計師和界面設計師也會發現這是一個優秀的指南。

目錄

前言
關於作者
1. 引言：移動是不同的
1.1 應用程式的移動
1.2 到底什麼是「移動」？
1.3 攜帶原則

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