The Art of Strategy: A Game Theorist's Guide to Success in Business and Life
暫譯: 策略的藝術:遊戲理論家成功的商業與生活指南
Dixit, Avinash K., Nalebuff, Barry J.
商品描述
Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies--from pop culture, TV, movies, sports, politics, and history--the authors show how nearly every business and personal interaction has a game-theory component to it. Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.
商品描述(中文翻譯)
博弈論意味著嚴謹的策略思考。這是一種預測對手下一步行動的藝術,充分意識到你的對手也在試圖對你做同樣的事情。雖然博弈論的某些部分涉及簡單的常識,但許多內容卻是違反直覺的,只有通過發展一種新的世界觀才能掌握。作者利用多樣化的豐富案例研究——來自流行文化、電視、電影、體育、政治和歷史——展示幾乎每一個商業和個人互動都具有博弈論的組成部分。掌握博弈論將使你在商業和生活中更加成功,而這本生動的書籍正是通往這種掌握的關鍵。