Employer Branding for Competitive Advantage: Models and Implementation Strategies
暫譯: 雇主品牌塑造競爭優勢：模型與實施策略

本書展示了如何建立和維護一個獨特且可信的雇主品牌，並發展一套相關的成功指標，以幫助衡量投資回報率（ROI）。本書從當前對雇主品牌的興趣開始，探討品牌管理的歷史根源以及實現雇主品牌管理成功的實際步驟。

本書將回顧促使當前對雇主品牌產生興趣的壓力。接著，它將探討品牌管理的歷史根源以及實現雇主品牌管理成功所需的實際步驟。本書包括商業案例、研究、定位、實施、管理和測量，以及一些知名雇主品牌故事的案例研究。

本書將為雇主品牌領域提供新的見解，並為組織品牌建設提供方向和工具。對於研究學者、工程師、實務工作者和管理學生來說，將會非常有益。

Geeta Rana is an Associate Professor, Himalayan School of Management studies at Swami Rama Himalayan University, Jolly Grant Dehradun, India. She has earned her PhD from Indian Institute of Technology (IIT, Roorkee) in Human Resource Management & Organizational Behaviour. She has also done certification course in HR Analytics from Indian Institute of Management Rohtak (IIMR). She is engaged in teaching, research and consultancy assignments. She has more than 15 years of experience in teaching and in handling various administrative as well as academic positions. She has to her credit over 40 papers published in refereed journals of Emerald, Sage, Springer, Taylor & Francis, Elsevier, and Inderscience. She also presented several research papers in national and international conferences. Dr. Rana has contributed many chapters in different books published by Cambridge UK, Springer IGI Global and Palgrave Macmillan. She has authored a several books with Taylor and Francis, Nova Publisher and New age publishers.　She has conducted and attended various workshops, FDPs and MDPs in various institutions. Dr. Rana is recipient of many reputed awards . Her research interests include knowledge management, managerial effectiveness, justice, values, employer branding, innovation, artificial intelligence and human resource management.

Shivani Agarwal is an Assistant Professor in　KIET School of Management at KIET Group of Institutions, Ghaziabad, India. She has earned her PhD from Indian Institute of Technology (IIT, Roorkee) in Management.　Prior to his current role, she was associated with Institute of Technology & Science, Ghaziabad, UP, India,　HRIT Group of Institutions, Ghaziabad,　UP, India; IIT Roorkee, UK, India and　Center for Management Development, Modinagar, UP. She has attended several short term course at Indian Institute of Technology Roorkee, India, IIT Delhi, India; earned NPTEL certificate for Research Writing and Human resource Management.

She has authored or co-authored more than 10 research articles that are published in journals, books and conference proceedings. She teaches graduate & post graduate level courses in management.She received Ph.D in Organization Behaviour (Psychology) from IIT Roorkee,

She is the　Book Series Editor　of　Information Technology, Management & Operations　Research Practices, CRC Press, Taylor & Francis Group, USA, She is guest editor with IGI-Global, USA.

Ravindra Sharma, is associated with Himalayan School of Management Studies at Swami Rama Himalayan University, Dehradun, India as an Assistant Professor. He has more than 15 years of corporate and academic experience. He holds degrees of MBA and MCA. He also qualified UGC-NET. He has　organized and conducted a number of workshops, summer internships and expert lectures for students as well as faculty. He has published several research papers in referred journals of Emerald, Sage, Springer, IGI Global and Inderscience. He has published books in the area of Internet of Things, Employer branding (working project) with reputed publishers like Nova Science Publishers and IRP publication house etc. Mr. Sharma has contributed chapters in different books published in Springer IGI Global, Tailor & Frances, and Palgrave Macmillan. He has attended various workshops, FDPs, and MDPs. He presented around 24 research papers in national and international.. He has also attended a paper development workshop in the Indian Institute of Management Rohtak, India. He has honored as a session chair and key note speaker international conferences in various universities. His area of research interest is IoT, Employer branding, Entrepreneurship and Talent Management.

Geeta Rana 是印度斯瓦米·拉瑪喜馬拉雅大學（Swami Rama Himalayan University）喜馬拉雅管理學院的副教授。她在印度理工學院（IIT, Roorkee）獲得人力資源管理與組織行為的博士學位。她還完成了印度管理學院羅塔克分校（IIMR）的人力資源分析認證課程。她從事教學、研究和顧問工作，擁有超過15年的教學經驗，並擔任過多個行政及學術職位。她在Emerald、Sage、Springer、Taylor & Francis、Elsevier和Inderscience等同行評審期刊上發表了超過40篇論文，並在國內外會議上發表了多篇研究論文。Rana博士為劍橋大學出版社、Springer IGI Global和Palgrave Macmillan等出版的多本書籍貢獻了章節。她還與Taylor and Francis、Nova Publisher和New Age Publishers等出版社共同撰寫了幾本書籍。她在多個機構舉辦和參加了各種研討會、教學發展計劃（FDP）和管理發展計劃（MDP）。Rana博士獲得了多個知名獎項。她的研究興趣包括知識管理、管理效能、公正、價值觀、雇主品牌、創新、人工智慧和人力資源管理。

Shivani Agarwal 是印度加濟阿巴德KIET集團管理學院的助理教授。她在印度理工學院（IIT, Roorkee）獲得管理學的博士學位。在目前的職位之前，她曾在印度加濟阿巴德的科技與科學學院、HRIT集團、IIT Roorkee和莫迪納加爾的管理發展中心工作。她曾在印度理工學院羅塔克、印度德里理工學院參加多個短期課程，並獲得NPTEL的研究寫作和人力資源管理證書。她已撰寫或共同撰寫了超過10篇發表於期刊、書籍和會議論文集的研究文章。她教授研究生及碩士生的管理課程。她在IIT Roorkee獲得組織行為（心理學）的博士學位。她是CRC Press、Taylor & Francis Group出版的《資訊科技、管理與運營研究實踐》系列書籍的編輯，並擔任IGI-Global的客座編輯。

Ravindra Sharma 是印度斯瓦米·拉瑪喜馬拉雅大學（Swami Rama Himalayan University）喜馬拉雅管理學院的助理教授。他擁有超過15年的企業和學術經驗，持有MBA和MCA學位，並通過了UGC-NET考試。他為學生和教職員組織和舉辦了多場研討會、暑期實習和專家講座。他在Emerald、Sage、Springer、IGI Global和Inderscience等同行評審期刊上發表了多篇研究論文，並在物聯網、雇主品牌（正在進行的項目）等領域與Nova Science Publishers和IRP出版公司等知名出版社出版了書籍。Sharma先生為Springer IGI Global、Taylor & Francis和Palgrave Macmillan等出版的多本書籍貢獻了章節。他參加了各種研討會、FDP和MDP，並在國內外會議上發表了約24篇研究論文。他還參加了印度管理學院羅塔克的論文發展研討會，並在多所大學的國際會議上擔任會議主席和主題演講者。他的研究興趣包括物聯網、雇主品牌、創業和人才管理。