Social Media Communication: Concepts, Practices, Data, Law and Ethics
暫譯: 社交媒體溝通：概念、實踐、數據、法律與倫理
Lipschultz, Jeremy Harris
- 出版商: Routledge
- 出版日期: 2020-07-15
- 售價: $5,870
- 貴賓價: 9.5 折 $5,577
- 語言: 英文
- 頁數: 388
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 0367194953
- ISBN-13: 9780367194956
海外代購書籍(需單獨結帳)
商品描述
This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter, and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing.
Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication.
Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR, and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too.
商品描述(中文翻譯)
這本更新的第三版提供了一個廣泛的跨學科社交媒體指南。書中探討了 Facebook、Instagram、LinkedIn、Snapchat、TikTok、Twitter 和 YouTube 等平台，分析了社交媒體在新聞、廣播、公關、廣告和行銷中的應用。
Lipschultz 專注於關鍵概念、最佳實踐、數據分析、法律與倫理——所有這些都促進了在社交和移動媒體空間中有效使用新興、發展中和成熟的網絡工具所需的批判性思維。這本實用的多用途教科書包含歷史標記和當代案例研究，來自一些行業領先社交媒體創新者的文章，以及一個全面的術語表，為讀者提供了評估和利用當前及未來社交媒體溝通形式所需的資源。
第三版的更新包括對新分析方法的深入探討，以及在 Facebook 劍橋分析醜聞、GDPR 的推出和與社交媒體相關的新案例法的背景下，對法律和倫理的更深入討論。《社交媒體溝通》是學生和專業人士的完美社交媒體入門書，並且配有專門的教學指南，對於講師來說也非常理想。
作者簡介
Jeremy Harris Lipschultz is Peter Kiewit Distinguished Professor in the UNO Social Media Lab, and School of Communication, University of Nebraska at Omaha. Lipschultz is an international media source and frequently speaks on industry and social trends. He has been a blogger for The Huffington Post, and currently writes for LinkedIn. He has authored or co-authored six previous books and dozens of articles.
For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication, Professor Jeremy Harris Lipschultz and UNO Social Media Lab Facebook pages, @JeremyHL on Twitter, Jeremy Harris Lipschultz on LinkedIn, and the UNO Social Media Lab on SlideShare.
Facebook:
www.facebook.com/SocialMediaCommunication
www.facebook.com/ProfessorJeremy
www.facebook.com/UNOSML
Twitter:
@JeremyHL @UNOSML #UNOSML #SMC2021 #SMProfs
LinkedIn and SlideShare:
www.linkedin.com/in/jeremyharrislipschultz
www.slideshare.net/jeremylipschultz
作者簡介(中文翻譯)
傑瑞米·哈里斯·利普舒茲是內布拉斯加州奧馬哈大學社交媒體實驗室及傳播學院的彼得·基維特傑出教授。利普舒茲是國際媒體來源，經常就行業和社會趨勢發表演講。他曾為《哈芬登郵報》撰寫博客，目前為LinkedIn撰寫文章。他已經著作或合著六本書籍及數十篇文章。
如需了解更多有關本書的信息、補充更新和教學材料，請關注社交媒體傳播、傑瑞米·哈里斯·利普舒茲教授及內布拉斯加州奧馬哈大學社交媒體實驗室的Facebook專頁，Twitter上的@JeremyHL，LinkedIn上的傑瑞米·哈里斯·利普舒茲，以及SlideShare上的內布拉斯加州奧馬哈大學社交媒體實驗室。
Facebook:
www.facebook.com/SocialMediaCommunication
www.facebook.com/ProfessorJeremy
www.facebook.com/UNOSML
Twitter:
@JeremyHL @UNOSML #UNOSML #SMC2021 #SMProfs
LinkedIn和SlideShare:
www.linkedin.com/in/jeremyharrislipschultz
www.slideshare.net/jeremylipschultz
