Competitive Strategy Analysis for Agricultural Marketing Cooperatives
暫譯: 農業行銷合作社的競爭策略分析
Cotterill, Ronald W.
- 出版商: CRC
- 出版日期: 2020-12-17
- 售價: $2,200
- 貴賓價: 9.5 折 $2,090
- 語言: 英文
- 頁數: 232
- 裝訂: Quality Paper - also called trade paper
- ISBN: 0367158981
- ISBN-13: 9780367158989
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
商品描述
This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.
商品描述(中文翻譯)
本書探討了在競爭策略分析框架下，農業行銷合作社的演變。它還通過討論合作社可能追求的新策略方向，探討了水平和垂直整合以及產品差異化的問題。
