Principles of Customer Relationship Management (Hardcover)
暫譯: 顧客關係管理原則 (精裝版)
Roger J. Baran, Robert Galka, Daniel P. Strunk
- 出版商: Thomson
- 出版日期: 2007-03-29
- 售價: $1,127
- 語言: 英文
- 頁數: 528
- 裝訂: Hardcover
- ISBN: 0324322380
- ISBN-13: 9780324322385
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商品描述
The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.
商品描述(中文翻譯)
這本教科書生動有趣，能夠吸引學生的注意，並透過來自遊戲、酒店、銀行、航空、信用卡、超市、零售和包裝商品行業的獨特且有趣的短篇故事來引發興趣。本書讓學生了解各種方法和應用，但不會過多探討其背後的統計數據。第二種方法則專注於顧客關係管理的策略面。文本使學生理解顧客關係管理（Customer Relationship Management）及其在行銷和銷售等商業領域的應用。
