The Design Method: A Philosophy and Process for Functional Visual Communication (Paperback)

Eric Karjaluoto

The Design Method: A Philosophy and Process for Functional Visual Communication (Paperback)

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商品描述

Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.


In this book, you will learn:
- Ways to conduct research and gain insight into your clients’ situations
- A process for establishing strategies and plans for your projects
- How to develop a cohesive concept and visual direction for each client/job
- An iterative approach to prototype, test, refine, and produce effective design
- Techniques for presenting and documenting creative work
- Tips for making your design studio operate efficiently and consistently

商品描述(中文翻譯)

感到缺乏靈感嗎？這不應該阻止你創作出優秀的設計作品。設計不是靠運氣、靈感或個人表達來完成的，而是一種有紀律的追求，旨在為客戶創造出合理、功能性的作品。在《設計方法》一書中，你將學習如何定期創作出令客戶滿意的高品質設計作品，使用的方法與創意總監Eric Karjaluoto在他的創意代理公司smashLAB中所使用的方法相同。《設計方法》將教你一個經過驗證、可重複的解決視覺傳達問題的過程。

在這本書中，你將學到以下內容：
- 進行研究並瞭解客戶情況的方法
- 建立項目策略和計劃的過程
- 為每個客戶/項目開發一個統一的概念和視覺方向的方法
- 迭代的方式來原型、測試、改進和製作有效的設計
- 展示和記錄創意作品的技巧
- 讓你的設計工作室高效且一致運作的建議

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