The Design Method: A Philosophy and Process for Functional Visual Communication (Paperback)
暫譯: 設計方法：功能性視覺傳達的哲學與流程（平裝本）

Eric Karjaluoto

The Design Method: A Philosophy and Process for Functional Visual Communication (Paperback)

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商品描述

Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.


In this book, you will learn:
- Ways to conduct research and gain insight into your clients’ situations
- A process for establishing strategies and plans for your projects
- How to develop a cohesive concept and visual direction for each client/job
- An iterative approach to prototype, test, refine, and produce effective design
- Techniques for presenting and documenting creative work
- Tips for making your design studio operate efficiently and consistently

商品描述(中文翻譯)

感到缺乏靈感嗎？這不應該妨礙你創造出優秀的設計作品。設計並不是運氣、靈感或個人表達的產物。設計是一種有紀律的追求，旨在為客戶創造合理且功能性的作品。在《設計方法》中，你將學會如何定期創造出高品質的設計作品，並持續讓客戶滿意，這是使用創意總監 Eric Karjaluoto 在他的創意機構 smashLAB 中所採用的相同方法。《設計方法》將教你一個經過驗證且可重複的過程，以解決視覺傳達問題。

在這本書中，你將學到：
- 進行研究並深入了解客戶情況的方法
- 為你的項目建立策略和計劃的過程
- 如何為每位客戶/工作開發一致的概念和視覺方向
- 一種迭代的方法來原型設計、測試、完善和產出有效的設計
- 呈現和記錄創意作品的技巧
- 使你的設計工作室高效且一致運作的建議

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