The Smarter Startup: A Better Approach to Online Business for Entrepreneurs (Paperback)

It is easier to start a business now than at any time in modern history—particularly online. The cost and complexity of launching a startup have fallen precipitously compared to even a decade ago, but because it’s so inexpensive, a lot of people are doing it. And you’re not just competing with other startups in your own backyard—you’re up against every online startup around the world. Thus it is important to take a strategic approach to starting your online business.

This book was developed by compiling lessons learned from hands-on experience, industry best practices, and established academic models. Explore the reasons why some startups are more likely to succeed as well as common pitfalls and how to avoid them. The result is a guide that will help you strategically discover and build a startup.

You'll learn:

• Why some entrepreneurs are luckier than others

• The POEM framework for idea evaluation

• A Lean approach to market discovery

• The significance of timing and how to master it

• To understand the core online business models

• To Identifying the most effective marketing channels

• User engagement and conversion optimization